Inglewood is one of the few cities to permit full motion digital billboards. NBC Los Angeles did a piece about them. Scenic America complains about safety. WOW Media’s Scott Krantz and city of Englewood sources say that accidents have declined in intersections near signs which show full motion video and […]
OUTFRONT’s November 2019 Investor Presentation estimates that 125 independent out of home companies account for 35% of the total US out of home market. Not sure where the 125 independent out of home company figure comes from. Perhaps represents just the largest independents. Insider thinks there are 600-1,000 independent out […]
This Newman Signs artwork for North Dakota State University caught Insider’s eye. An 18′ extension of a basketball player hangs off the 14′ by 48′ face. It’s the largest extension that Newman has ever produced. Insider talked with Newman Signs Operations Manager Jim England about the project. Where did […]
Did you know: Peoria is the largest city on the Illinois river. Peoria is the headquarters for Caterpillar Inc., one of the 30 companies composing the Dow Jones Industrial Average. This week’s Geopath Market Spotlight focuses on the Peoria-Bloomington DMA. Infographics for the top DMAs and much more are available […]
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. the plant is The company is owned by Billboard 4 U, […]
It’s been 10.5 years since the last recession. That’s the longest recovery this century. No one wants a recession, but a prudent out of home manager needs to keep recession risk in the back of their mind. What happens to out of home revenues in a recession? Out of home […]
“The streaming services know they have to break through with consumers” says Clear Channel Outdoor Chief Revenue Officer Bob McCuin in Bloomberg’s Billboards Love Streaming Wars Because That’s where Ads End up. The Bloomberg thesis is that out of home is a clear winner in the streaming services wars as […]
Landmark has shifted from lease and easement purchases to higher return, higher growth development initiatives. Here are the results from the third quarter 2019 earnings release and earnings call. Revenue declined by by $3.1 million (17%) to $14.4 million for the three months ended September 30, 2019 due to the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
New York, NY, November 14, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH), today announced it was awarded “Best Advertising Platform” for the 2019 Street Fight Innovator Awards. Vistar Media was selected for its demand-side platform (DSP) that unifies workflows for buying DOOH and offers […]
