Lindmark Outdoor Media tells Billboard Insider that they have made the Inc 5000 list of fastest growing companies for the third year in a row.  The 2021 list will be released later this month.  Billboard Insider talked with Janae McDonald, Lindmark Outdoor Media’s director of Human Capital.

What criteria does Inc use to compile the top 5,000 fastest growing companies?

• Generated revenue by March 31, 2017 (must have generated revenue for three years)
• Generated at least $100,000 in revenue for 2017
• Generated at least $2million in revenue in 2020
• Be privately held, for-profit; based in the US and independent

Ranking on the list is determined by just how much growth has happened over the designated period.

What’s new at Lindmark?

There are a bunch of possible acquisitions coming to the market or on the market these days.  We are interested in not only expanding our territories where possible, but we’re also focusing on increasing our market dominance within our existing territories.  We have several plants that fall within our existing footprint under letters of intent, and we’re moving forward to closing on them within the next few weeks.  We’re also looking at a handful of other possibilities.  Since we don’t have to increase our G&A by staffing new offices, we can afford to pay a higher multiple for assets within our footprint, as compared to other possible buyers who may be entering a market for the first time.

What trends are you seeing in out of home revenues?

We’re seeing what most other small to mid-market operators are seeing – revenues are increasing as compared to last year’s numbers.  However, like most other operators who don’t have big city assets, we didn’t see the sharp decline in revenue that the big city guys did, so the revenue jumps we’re seeing, while healthy, aren’t as staggering.

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