Mark Read, Chief Executive Officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing in the years ahead. Speaking at the World Out of Home Organization’s virtual European Forum in an interview with WOO President […]
Adams Outdoor Advertising won an appeals court victory in Pennsylvania, in its pursuit of a digital billboard that would be visible along Interstate 80. A three-judge panel of the Commonwealth Court of Pennsylvania sided with Adams on May 17: Affirming the trial court Pointing out that courts in Pennsylvania, including […]
This post needs to be run every couple years. Repeat after me: Billboards are not passive income. Billboards are not passive income. Billboards are not passive income. There is a myth that you can make lots of money in the billboard business without any work. Type “billboard investing” into […]
In recognition of Mental Health Awareness Month, OUTFRONT Media hosted Jay Shetty as part of an A-List speaker series. Jay is a renowned, award-winning storyteller, author, purpose coach, and former monk who has a lot of wisdom and positivity to share with the world. The informal format allowed Jay to […]
NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private […]
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
SAN FRANCISCO, CA – May 18, 2021 – Brex, the company reimagining financial systems so growing businesses can realize their full potential, today announced that its launching an integrated marketing campaign to reach businesses across the country. The campaign will feature local businesses via digital, video, social and out of […]
NEW YORK, May 17, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) is proud to announce a partnership with Color Of Change, the nation’s largest online racial justice organization, to bring awareness of their mission to fight injustice towards people of color. The nonprofit organization, founded following Hurricane Katrina, is celebrating its […]
My thoughts about dealing with ad agencies are confined to local agencies. Ad agencies are not clients; they are spokespeople for clients. They are due all the respect, ideas, follow-through, and accountability afforded any spokespeople. Agency/advertiser relationships tend to be very temporary. The constants are you (the media) and the […]
Financing is critical for your out of home business. In February we ran articles about Formetco’s Digital Billboard Financing Program and Formetco Financing to Replace Aging Billboards. Today we talk with Tony Hull about Yesco’s financing programs. Lender: YESCO Financial Solutions Contact: Tony Hull Email: thull@yesco.com Phone: 801-464-6482 […]
