This chart says it all.  Inflation (e.g. the 12 month change in the CPI) has increased from an annual rate of 1-2% up to 5-6%. Too early to tell whether this is a short term post covid supply shortage phenomenon or long term inflation induced by an increase in the money supply.  Billboard Insider has seen one monetary model predicting 6-9% inflation by the end of the year.

Source: Bureau of Labor Statistics July 2021 Consumer Price Index

Insider’s take: 5-6% inflation is not good if you have out of home leases with CPI inflators.  Are you incorporating inflation in your ad contract renewals?

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