Company: Brooks Billboard Markets: Ohio, Michigan, Kentucky Headquarters: PO Box 795, Perrysburg, OH 43552 Phone: 419-874-6400 Email: BrooksWelker@yahoo.com Brooks Outdoor operates a plant with 85 billboards in Ohio, Michigan and Kentucky. The compan’s market includes Toledo, I-75 south to Dayton and state routes in northwest Ohio. The company started in the sign contracting […]
Author: billboardinsider
Lamar and OUTFRONT Outpace Market in 3Q 2021
Lamar and OUTFRONT outpaced the stock market during the third quarter of 2021. Lamar up 9.4%, OUTFRONT up 5.2% and Clear Channel was up 0.4% versus 1.6% growth for the S&P 500. Public Stock Market performnce for 3 months ended September 30, 2021. Lamar (green), OUTFRONT (purple), Clear Channel Outdoor […]
Delivering Jobs PSA Campaign
September 28, 2021 – Delivering Jobs, an inclusion campaign dedicated to creating pathways to one million employment and leadership opportunities for people with autism, intellectual and/or developmental differences by 2025, is launching a nationwide digital public service billboard campaign in October to coincide with National Disability Employment Awareness Month. The […]
Company of the Day: Borges Outdoor
Company: Borges Media Markets: Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas. The company was formed in 2019 and is owned by Joseph Borges who also owns a real estate firm. […]
Chris Rothfelder on How to Save Money When Documenting a Deal
By Chris Rothfelder, Rothfelder Falick At last week’s IBOUSA out of home mergers and acquisitions panel someone asked, “Why should independent operators hire a broker?” Without missing a beat out of home broker Max Drachman of Drachman and Co said, “Because we’ll make you more money!” So why should an […]
Gephart on Handling a Renewal on a Past Due Account
By Kevin Gephart My post on Handling Handling Collections During a Disrupted Market generated this question from a reader. I have a client that has had a perm’d billboard for a while. Because this past year was especially rough they have fallen behind in payments and their annual contract is […]
A Use For Old Vinyls
FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls. Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]
OAAA Releases Creative Best Practices Guide
WASHINGTON D.C. (September 28, 2021) — The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand messages. OOH encompasses many […]
MRC to Issue Draft OOH Measurement Standards in 1Q 2022
The Media Ratings (“MRC”) council hopes to issue draft OOH measurement standards in the first quarter of 2022. That was the key takeaway from MRC CEO George Ivie’s talk at last week’s IBOUSA show. Here are some excerpts: We’ve been around for 55 years. Non-profit located in New York. 7 […]
Company of the Day: Book Your Billboard
Company: Book Your Billboard Markets: South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email: doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 19 billboard structures in South Dakota. The company uses Daktronics digital billboards. The company was the subject of a Sioux Falls Business article in 2019 […]
























