Randy Burkett has 42 years experience in the out of home business. Last week Randy talked about sign development. Today he explains how automated sales platforms can boost revenue and what’s important when you sell your out of home company. Automated Sales Platforms I signed up one billboard with Blip. […]
Digital billboard maker Daktronics has released financials results for the first quarter of FY 2022 (3 months ended July 31, 2021). Revenue increased 1% to $145 million. Net income declined from $7.5 million during the 3 months ended August 1, 2020 to $3.7 million during the 3 months ended July […]
By Kevin Gephart A lot has been written about the making of a great OOH media sales pro…. Mark Natzke (known around the Green Bay/Milwaukee area as Mipps??!), who passed unexpectedly on Aug 25 at the age of 53 in his home in Wauwatosa, WI., embodied that and much more. […]
Thanks to Clear Channel Airports, there’s a super cool experiential campaign (see attached photos) live at Austin-Bergstrom International Airport to promote an upcoming Rolling Stones concert taking place on November 20th at the Circuit of The Americas (Formula One Race Track). This inventive display is live through September 26th. In […]
Your next billboard structure is going to cost more. Here’s what several fabricators tell Billboard Insider: Steel prices are increasing “Fabricators are getting hammered on steel pricing still with no slowdown in sight.” “Nothing like this in my 35 years of building signs.” “Steel costs continue to increase. Steel beams […]
Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Last week John talked about the benefits of selling a competitor’s billboard. Today he talks about how the SignSpring installation system helps him minimize install costs. “Hats off to John […]
By Kevin Gephart Begin the renewal no later than 100 days before the end of the contract. It allows time for the process and, if need be, puts the unit(s) back in inventory no later than 60 days before the end of the contract. Always service as though the client […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Randy Burkett has 42 years experience in the out of home advertising business in addition to serving a term as a City Councilman in Amarillo, Texas. Today he shares his thoughts on site development. The toughest sign I’ve ever developed. The toughest one to build was in Albuquerque. It was […]
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company operates a billboard plant with 46 faces in Montana The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News article on digital […]
