Company: Bella Outdoor
Markets: Montana
Headquarters: PO Box 50119, Billings, MT
Phone: 406-671-6155
Email: Bellaoutdoor@bresnan.net
Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company operates a billboard plant with 46 faces in Montana The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News article on digital billboards in Montana. George J Beaudet Jr is the firm’s national sales manager. Insider talked with Joe Mancuso.
Joe, how did you enter the out of home business?
I got into the outdoor business over 20 years ago with Obie media. I started Bella Outdoor almost 10 years ago.
Whose digital billboard do you use and what have you learned.
Digital and static billboards are both excellent ways for clients to get their message across. I use Watchfire…They are an outstanding organization and provide great service. The addition of Blip to our digital has started to payoff. The Blip program has added revenue and clients from a national level that a small business cannot access.
What’s it like working in cold weather?
Outdoor labor in the winter presents challenges. For one thing productivity goes down as the temperature drops. Bulky clothing, gloves and boots make you slower and less deft. Changing vinyl’s in Montana winter weather can be challenging. At -5 below zero a vinyl will crack along the folds and joints instead of unfold in just splits into squares. At -25 below it just shatters. At those temps it is dangerous to be outside and it is very hard on equipment. We tell our customers we will have you installed as soon as weather permits us to effectively work outside .
How did Covid impact your business?
The Covid 19 experience was very traumatic for the whole world’s economy. Last year had a lot of ups and down. Revenue was a roller coaster ride. Uncertainty is a problem for many businesses and the economy as a whole. Much of the pandemic trauma is still with us. Next year is uncertain as well. I’ve heard everything from another lockdown to returning to a roaring economy.
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