SignBird has been serving the industry in many ways and we believe our team can share with you a few tips on how to highlight your inventory! After all, our mission is to market for, and add value to every out-of-home company in the world! A billboard is only as […]
Author: billboardinsider
85% of Billboard Insider Readers Say Their OOH Company Has No Privacy Policy
Looks like a lot of Billboard Insider’s readers have some privacy work to do based on yesterday’s poll. 85% of our readers say their company has no privacy policy. Privacy hasn’t become an issue yet for our readers. Only 15% of our readers have received an opt out request from […]
What To Do With Your Used Tri-visions
Billboard Insider gets many request from out of home execs who have converted tri-visions to digital and are looking to sell their old triv-isions. We’ve found someone interested in purchasing used tri-visions, any condition, any location. If you have a used tri-vision you’d like to sell contact Royal Forges: Royal […]
Sales Rep Productivity
What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company? Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep. Billboard Insider is surprised that OUTFRONT’s revenue per sales […]
Privacy Opt Outs – the Brave New World for Out of Home
Billboard Insider gets 5-6 privacy opt out requests a week. Is this the brave new world of privacy opt-outs? Most requests come from Surf Shark, which has a privacy product called incogni. Incogni must send out blanket opt out requests to as many websites as possible. Billboard Insider has […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Heisner Media
Company: Heisner Media Markets: Niagara Falls New York Address: 9025 Niagara Falls Blvd, Niagara Falls, NY. 14304 Phone: 716-345-0048 Heisner Media operates a billboard plant and ad agency in Niagara, New York. [wpforms id=”9787″] Paid Advertisement
A landowner needs to cooperate with you on a billboard removal
A landowner can’t claim that it owns a billboard if creates barriers which prevent you from removing a billboard in a timely manner. That’s the lesson of Kwik Stop v Lamar. Here are the facts. Lamar owned a 30 by 36 static billboard on Kwik Stop property in Indiana. When […]
Company of the Day: HB Outdoor
Company: HB Outdoor Market: Georgia Headquarters: 1775 Woodstock Rd, Suite 150 Roswell, GA 30075. Phone: 770-951-8222 Email: billyharvin11@gmail.com HB Outdoor operates forty-two faces in Georgia including a double sided trivision and double sided static in Winder, two-sided digital billboards in Buford and a double sided static billboard in Norcross. The company is run by Billy […]
Jeremy Male: “Demand for Out of Home is as it was going into the pandemic.”
Onward and upward but don’t expect OUTFRONT to bid for Clear Channel Europe. Those were the highlights from OUTFRONT CEO Jeremy Male’s talk at the Deutsche Bank 30th Annual Media, Internet and Telecom Conference this week. Positive momentum If we look back to 2019, out of home in general grow […]
























