Author: billboardinsider

Vistar Partners with Arrivalist to Measure Tourism Based OOH Campaigns

NEW YORK (January 26, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for travel-based measurement. Vistar’s DOOH solutions, coupled with Arrivalist’s measurement capabilities for the travel sector, now provide marketers with a detailed view […]

Media Resources Adds Sahota as Director of Marketing

Media Resources has continued to build out its management team and is delighted to announce the addition of Omi Sahota, who has joined its Management Team as Director of Marketing for the corporation.   Omi will lead Media Resources global marketing group across all digital marketing, design, inbound and outbound marketing […]

Stephen Freitas Farewell Remarks

Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year.  Stephen has been a competent and classy act.   Look no further than the farewell remarks he gave at an online OAAA roast last week. As I reflect on a 30-year career in the out […]

Gephart on Relevance in Selling Out of Home

By Kevin Gephart Last week I wrote that persistence is the key to selling out of home.  But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all the mass sales training and all the initiatives that come down from corporate.  In […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Schober Outdoor

Company:  Schober Outdoor Advertising Markets: Nationwide. Phone: 1-888-869-041 Schober Outdoor Advertising, LLC. operates a billboard plant in 14 states with plant clusters in Texas and Wisconsin.  The company was formed in 2008.  Adam Schober and August Schober are principals. [wpforms id=”9787″] Paid Advertisement

A tip for keeping the base of your structures clear.

By John Kirirah, Kenjoh Outdoor Advertising Very nice Billboard Insider podcast #52. Jon Odom of Productivity Fabricators builds all my signs and I am very very impressed with the quality of work his team does.  Jon had some great comments about keeping dirt off the base of a billboard column. […]

Link Media Promotes Seth Garrett and Hires Robin Karp

Link Media is pleased to announce that Seth Garrett has been promoted to Director of Real Estate, responsible for oversight of Link’s Corporate Real Estate functions. Seth joined Link in 2017 as Real Estate Manager, and has been instrumental in the development of programs, policies and procedures as the Company […]

Curb Taxi TV Partners with Place Exchange in NYC

NEW YORK, NY — JANUARY 22, 2021 — Curb Taxi Media, the leading provider of mobility-centric media in the United States, announced a new partnership with Place Exchange, the leading SSP for programmatic out-of-home and place-based media. Together, they plan to expand Curb’s programmatic network and enable more agencies and […]

Company of the Day: Sayer Outdoor

Company:  Sayer Outdoor Advertising Markets: Louisiana Address: 100 Main St, Pineville, Louisiana 71360 Phone:  318-715-4795 Sayer Outdoor advertising operates a billboard plant in Prineville, Louisiana. Landry and Leo Sayer are members. Buck Holt is the firm’s marketing and sales manager. [wpforms id=”9787″] Paid Advertisement