Author: billboardinsider

Kentucky House Approves Billboard Legislation

Kentucky House Approves Billboard Legislation The Kentucky House of Representatives overwhelmingly approved a revised billboard-control act, in response to a constitutional (free speech) challenge to the existing law. Insider provides a quick update: Federal courts have ruled against Kentucky’s billboard law because it distinguished between on-premise and off-premise signs. State […]

Roadrunner Media Secures $62 Million in Financing

Rancho Santa Margarita, CA – February 23, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. The capital will enable Road […]

Overlooked Out of Home Prospecting Techniques (Part One)

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he discussed how to use social media to sell out of home.  Today he discusses overlooked prospecting techniques. For the next few weeks I’ll discuss 9 sometimes overlooked for out of home […]

Joe Mancuso and Mike Mortenson On Working In Cold Weather

Temperatures are in the 20’s and 30’s across much of the mountain west, midwest and northeast.  Here’s some advice from out of home operators used to working in cold weather. Joe Mancuso, Bella Outdoor Outdoor labor in the winter presents challenges. For one thing productivity goes down as the temperature […]

50% of Billboard Insider Readers Say Steel Costs Increasing

Last week Insider polled readers about whether they are seeing inflation.  50% of readers reported they are seeing steel cost increases.  15% of readers are seeing now out of home cost increases.  Here are the results from the Billboard Insider reader poll. [wpforms id=”9787″] Paid Advertisement

Rate This Ad By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Street Media Group

Company:  Street Media Group Markets:  Colorado, Arizona Address: 161 Saturn Drive, Suite 5A, Fort Collins, CO. 80525 Email: troy.hammond@streetmediagroup.com Phone: (844)804-8535 Street Media Group operates a billboard and transit plant in Colorado and Arizona.  Gary Young is CEO.  Troy Hammond is COO.  The company’s current transit contracts are in: Colorado […]

Los Angeles Considers New Billboard Rules

The City of Los Angeles has banned new billboards since 2002.  This week the Los Angeles Planning Department released a 110 page staff report recommending changes to the Los Angeles sign rules.  There will be a hearing on the proposed rules on February 25. The proposed rules would: Allow a […]

What the Senate Said About Amortization

Amortization – the ability of a state or municipality to require a billboard company to take down a billboard after a fixed period of time without compensation – rears its ugly head from time to time.  Wenatchee, Washington passed an amortization law last year.  Amortization was a hotly debated topic […]

Is inflation Picking Up?

Is inflation picking up? Steel Prices are up 75% over the past 12 months.  Here’s some narrative from a steel market newsletter:”…due to a variety of factors, the North American steel mills are operating the available assets at a lower rate than previous years. If that is coupled with a […]