Author: billboardinsider

Fotofetch Shot of the Week

What a week!  December is keeping FotoFetch busy!   We pulled into Sacramento to shoot there, then hit the 205 to Hayward and San Francisco.   We also shot in Silicon Valley on the way to Riverside.   We headed east to Nevada, then south to Phoenix.  We were doing photo shoots all […]

Company of the Day: Saunders Outdoor

Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets:  Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email:  info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 225 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain West. Saunders Outdoor […]

Digital Out of Home Integration into OpenRTB

More progress on establishing real time bidding standards for digital out of home.  Implementation of these standards allows out of home to be properly described and traded alongside other digital media channels.  See press release below and a recent OAAA blog post on real time bidding.  WASHINGTON, D.C. & LONDON […]

11 Out of Home Due Diligence Hot Buttons

When selling or buying a billboard company, there is a routine due diligence process that must be followed to successfully complete any transaction. For nearly 20 years, Stark Capital Solutions has advised and represented a variety of buyers and sellers on over $315M worth of billboard-related M&A transactions.  Throughout our […]

The Cost of Debt and Leverage at the Public US Out of Home Companies

Moorgate Capital Partners has prepared an analysis of the Cost of Debt and Leverage (Net Debt/Adjusted EBIDTA) for the three public US Out of home companies.   Clear Channel Outdoor has the highest leverage and the highest cost of debt.  Lamar has the lowest leverage and lowest cost of debt.  The […]

Company of the Day: Scoop Outdoor

Company: Scoop Outdoor Markets:  New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]

An important High Gain question to sell more OOH faster in a recession

Ask both your clients and prospects: “If we slide into a recession, how will it affect your business.” The answer well likely be: “I will have to do more with less.”  That’s what a recession could force on us.  We must explain out of home is the Do-More-With-Less medium.  Explain […]

Out of Home Advertising up 11% in Q3 2022

WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall […]

Worldcom OOH Appoints Thomas Flood Managing Director for USA and Canada

USA, December 5, 2022.- Worldcom OOH, the company specialized in Out of Home media planning, buying & execution, announced the appointment of Thomas Flood as Managing Director for the United States and Canada. With an office already established in Miami, Flood will be tasked with expanding business operations in other […]

Rothfelder on Cannabis Regulation and Out of Home

Billboard Insider published an article in its November 29, 2022 edition on Cannabis and Out of Home-November 2022, including that this issue was on the ballot of several states in last month’s elections. I wrote a May 3, 2021 Billboard Insider article on Cannabis regulations and presented on the regulation […]