Author: billboardinsider

Intersection Wins 7 Year Boston Street Furniture and Bus Shelter Contract

Boston, MA – Intersection, the leading smart cities media and technology company, today announced that it has been awarded an exclusive seven-year contract with the Massachusetts Bay Transportation Authority (MBTA) to manage its bus shelters and street furniture fleet across the Boston metropolitan area. As part of the partnership, Intersection […]

Company of the Day: Steel City Billboards

Company:  Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA  15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant in communities in and around Pittsburgh, Pennsylvania.  The company is a member of OAAA, GeoPath & IBO Market Club. Insider talked with Mitch Fowkes about the […]

Who’s Quoted in Billboard Insider’s Latest Book

Billboard Insider’s In Their Words: Out of Home Executives Discuss Out of Home contains excerpts of interviews with 173 out of home executives on all aspects of running an out of home company.  The book costs $49.95 and is available in ebook and pdf editions.  You can buy your copy […]

Mesmerize Wins Contract for Ft Wayne Transit System

NEW YORK, Feb. 17, 2021 /PRNewswire/ — Mesmerize, a national leader in transit, point of care, and place-based out-of-home advertising, announced today the expansion of its transit advertising portfolio with a new partnership with Citilink in Ft. Wayne, Indiana. The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on over […]

OUTFRONT and Artsy Promote Black Artists

New York, NY, February 17, 2021 —Artsy, the largest online marketplace for discovering, buying and selling fine art by leading artists, and OUTFRONT Media, one of the largest out-of-home media companies in North America, is delighted to announce a new national activation, ‘Portrayals of Black Joy by Today’s Emerging Artists’. […]

Matt Leech on Formetco’s Digital Billboard Financing Program

Last week Formetco announced a replace your face program to help out of home companies to finance the retrofits of their aging digital signs.  Insider talked with Formetco’s Matt Leech about the program. Who is the program meant for? This program is geared towards Independent Operators who are looking for […]

Dusty’s Sells TN, KY and IN billboards to Trailhead.

Dusty’s Outdoor Media has sold over 200 faces in Tennessee, Kentucky, and Indiana to Trailhead Media. Williamson & Associates was instrumental through the negotiations and acted as the exclusive broker on the deal. Dusty’s portfolio now consists of over 320 billboard faces throughout Illinois and Missouri. An additional achievement is having […]

Parents use digital billboards to promote public conversation on resuming school.

Digital billboards provide a voice for citizens to engage in speech on community issues.  Citizens in Sonoma County are running this ad on a Veale Outdoor billboard in Sonoma county to promote a public conversation about the need to resume schooling.  Veale Outdoor’s General Manager Tom Jackson tells Insider this: […]

OAAA and Geopath New Diversity Initiative

  WASHINGTON D.C. (February 16, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, today announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organization that provides the industry-standard measurement […]

Company of the Day: Stillaguamish Outdoor

Company:  Stillaguamish Outdoor Media Markets: Washington Headquarters:  3322 226th St NE, Arlington, WA  98223 Email:  abrown@stillaguamish.com Phone:  360-572-3077 Stillaguamish Outdoor Media owns 5 digital billboards on land owned by the Stillaguamish Indian land along I-5 and Highway 530 in the state of Washington.  Andy Brown is the firm’s accounts manager. Washington […]