Author: billboardinsider

Outfront Running Goody Campaign for Valentines Day

NEW YORK – February 11, 2021 – OUTFRONT Media Inc. (NYSE:OUT) leads first out of home campaign for Goody, an app that makes gifting easy this Valentine’s Season. Goody’s creative will be featured on OUTFRONT’s highly visible OOH assets across New York City when love is top of mind. Goody […]

Harris Poll shows increased visibility of out of home.

WASHINGTON D.C. (February 10, 2021) – Increased appetites for outdoor and shared experiences are leading consumers to: hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contactless technology. At the same time, digital device burn […]

Company of the Day: Stark Outdoor

Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 914 Lake Air Dr, Waco, TX Phone: 800-559-1013 Email: glenn@swiftoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas.  Glen Browder bought the company in 2016 from Herb and Wilma Stark.    Browder also owns Swift Media in Texas. How […]

Brian Kennedy Buys 100% of Shares of Regency Outdoor

LOS ANGELES, Feb. 10, 2021 /PRNewswire/ — Brian Kennedy, Founder and long-time CEO of Regency Outdoor Advertising Inc. (“Regency”), has entered into an agreement to acquire 100% of the shares of Regency and all of its assets including hundreds of billboards in key locations throughout Southern California, and numerous strategic properties and buildings. Kennedy […]

New Tradition Acquires 87 Regency Faces in Los Angeles

LOS ANGELES, Feb. 10, 2021 – New Tradition, a leading Out-of-Home media company, announced today the acquisition of 87 advertising faces from Regency Outdoor Advertising’s portfolio of 411 locations. This transaction represents New Tradition’s largest acquisition to date, joining the company’s already strong portfolio in the Los Angeles area which includes […]

New and Noted February 11, 2021

Blip Billboards made the Wall Street Journal.  See Gamestop, Dogecoin Move off the Internet – to Highway Billboards. ****** A member of the Pink Floyd band is helping to fund the Shinnecock Nation’s fight  to erect digital billboards in New York State.  “It’s like the state is trying to starve […]

PenFed Runs Massive Campaign in Washington Dulles Airport

TYSONS, Va., Feb. 9, 2021 /PRNewswire/ — PenFed Credit Union, the nation’s second largest federal credit union, today announced the launch of its massive advertising campaign in the Washington Dulles International Airport. The “PenFed Saves You Money” advertising campaign is located in one of the most heavily trafficked areas within the airport: the […]

Beau Burkett Sells Four San Antonio Digital Faces to OUTFRONT

Last week Burkett Media sold four digital faces in San Antonio to OUTFRONT.  Max Drachman at Kalil and Co was the broker.  Insider talked with Beau Burkett about the transaction. What did you sell? Two signs (four digital units total) all 14x48s.  I spent over a year working to craft […]

Robert Campbell Recalls the 1991 Billboard Showdown in Congress

Thirty years ago, the US Senate defeated anti-billboard legislation 60–39. Robert Campbell, currently a Lamar Regional Manager based in Mobile, AL, was in Washington, DC, when that historic vote occurred. Billboard Insider asked Campbell to tell us what happened. We thought of Robert because he’s from Alabama, home of Senator […]

Park Outdoor’s 3D Stethoscope

  Park Outdoor installed a 3D stethoscope in Binghamton, New York in collaboration with the UHS Heart and Vascular Institute.   Park Outdoor Operations Manager Chris Culver and his team constructed and installed every element of this incredible design.   The stethoscope tube is made out of black drainage tile.  The end […]