There’s a certain magic that happens when your out of home clients are able to work directly with their designers. Involving your designer in a call with the client allows them to ask your client questions about their advertising goals, motives behind locations, target markets, and get a feel for […]
FotoFetch continues to roll along capturing images for OOH companies across the USA this week. From rural areas in upstate NY, over to Buffalo, then down to Philadelphia. The weather was great in Jacksonville and on our way, Valdosta is a place to go in Georgia. Gulfport LA, yes, headed […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
It’s good news and bad news for public transit ridership. Ridership has grown 41% over the past year but is still down 41% from pre-pandemic according the the APTA public transit ridership dashboard. Here’s US public transit weekly ridership for the past 3 years. Here’s the APTA data by […]
Participants: U.S. Department of Labor’s Occupational Safety and Health Administration. Lamar Advertising Co. Alliance description: The U.S. Department of Labor’s Occupational Safety and Health Administration and Lamar Advertising Co. have signed an alliance to provide workers in Colorado and Montana with information, guidance and access to training resources. The 1-year alliance includes an emphasis on […]
Ken Altena has 35 years experience as a banker and lender to out of home companies. Today he talks about what your out of home lender wants to see. Preparation and organization are key to obtaining a loan for any project, including your next billboard. There are two kinds of […]
You need to keep track of inflation when you reset ad rates or negotiate lease rates. The market is projecting 2.69%/year annual inflation over the next five years. How does Billboard Insider know? He looked at the difference between the 5 year treasury rate and the five year treasury inflation […]
(Montclair, New Jersey) Pearl Media has been awarded the exclusive marketing and media rights to the current and future Out of Home Media Assets at the highly trafficked Brickell City Centre in Miami. The addition of Brickell City Centre expands Pearl’s digital footprint and focus on delivering brands more specific […]
Company: Primary Outdoor Media Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 214-880-0440 Email: info@primarymedia.com Primary Outdoor Media operates a billboard plant in Texas. Josh Feferman is the firm’s managing partner. The firm is an operator associate in the IBOUSA. In early 2018 Primary acquired 50 billboards around Dallas […]
Last week Jim Lyke reflected on 16 years of selling out of home for Lamar Advertising. Today he talks about the importance of staying personally involved with your clients. Staying involved with clients is key When I finished up at Lamar, the number of active customers I had was way […]
