Author: billboardinsider

Adams Wins FBI Director’s Community Leader Award

FBI Charlotte chose Adams Outdoor Advertising as the 2021 Director’s Community Leadership Award (DCLA) recipient for North Carolina. Adams Outdoor Advertising has been an invaluable partner to the FBI Charlotte Field Office since 2011. In the ten years since our partnership began, the advertising company has always said “yes” to […]

SignValue’s Link Media Outdoor at a Glance – Q3 2022

SignValue has prepared an infographic summarizing the 3Q 2022 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   [wpforms id=”9787″] Paid Advertisement

Rothfelder on Sandy Hook Families vs Alex Jones

Just when I thought the often heated debate and endless negative commercials for the midterm elections were finally over, my buddy practically ruined my recent golf game by asking during our round how the Alex Jones defamation verdicts over $1 Billion can be reconciled with the dismissal of Trump’s lawsuit […]

Out of Home National Brand Spending Up 30% in October 2022

Some good news and bad news in the national brand ad spend figures compiled by Standard Media Index.  Bad news first.  National brand spending on all formed of media has fallen for five consecutive months and declined by 3% in October 2022 The good news is that national brand ad […]

SignValue’s Clear Channel Outdoor at a Glance – Q3 2022

SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 3Q 2022 performance.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   [wpforms id=”9787″] Paid Advertisement

OAAA/Geopath Local Case Study Awards Open

Showcase Your Success with Peers   Advertisers are always interested in learning about marketing success, especially within their own product category. Every OOH account executive knows the OOH medium works, and they also know the power of an advertiser testimonial that offers quantifiable proof of the value of OOH in […]

Duane Fredrickson on the Benefits of Smartlink

Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards.  Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]

Volta Revenue Growth Slows

Volta announced third quarter financials this week.   Volta generates revenues from selling advertising on digital screens installed on electric car vehicle charging stations.  Here’s a summary of performance.   Ad revenue was $12.2 million for the third quarter for 2022.  While this is up 66% from the prior year it […]

Company of the Day: Riley Outdoor

Company:  Riley Outdoor Headquarters:  704C Plaza Blvd. #106, Kinston, NC 28501 Markets: North Carolina  Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Riley Outdoor was formed in August 2005 and owns a 200 face billboard plant in 11 counties in eastern North Carolina.  Robert Moore is President.  The company is named after Moore’s daughter Riley.  […]

Intersection’s Jonathan Fuller on the Tourism and Travel Advertising Rebound

U.S. Travel Association reports that travel-related spending is at its highest level since the pandemic began, currently 6% above 2019 levels. Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection about how travel and entertainment companies are taking advantage of out of home advertising. Jonathan, What stands out […]