Author: billboardinsider

OAAA Helps Defeat Attempt to Prohibit Vegetation Control

By Kerry Yoakum, Vice President of Government Affairs, OAAA Last week a Democratic Congressman from New England wanted to amend the Highway Beautification Act (HB) to prohibit vegetation control for billboard visibility.  The OAAA helped block the amendment.  This week the same amendment was refiled by Republicans Nancy Mace of […]

Consumers Happy, Receptive and Ready to Spend

  With COVID-19 restrictions lifted and high rates of vaccination increasing, people are out of the house and reengaging with public spaces at an exciting pace.  In fact, the majority of Americans report enjoying being out of the house these days (72%),  feeling happy when they are out of the […]

Company of the Day: Advert Outdoor

Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA  17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company.  The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and […]

Clear Channel Outdoor Soars in 2Q 2021

US out of home stocks beat the market during the second quarter of 2021.  Clear Channel Outdoor increased by 40% during the second quarter of 2021 versus a 7% increase for the Standard and Poor 500.  Clear Channel stock is more volatile than the other out of home companies because […]

LA’s Proposed Sign Rules

Age Advertising President Andy Goodman  tells Billboard Insider that the pending sign code proposal in Los Angeles includes more digital billboards, lighting restrictions and increased penalties for violations. A proposal is in front of the city council Back in 2001 the city of LA put a billboard moratorium in place. […]

Billboard Insider’s 2021 List of US Bulletin/Poster Companies Ranked by Faces

Here’s Billboard Insider’s 2021 list of 430 US out of home companies ranked by bulletin and poster faces.  Four comments: This is roadside only.  Bulletins and posters.  We left transit, airport, street furniture and place-based companies off the list. A face is a face is a face.  A bulletin, a […]

Rothfelder on the Supreme Court Reviewing Austin v Reagan

The Supreme Court granted on June 28, 2021 the petition for writ of certiorari in Reagan National and Lamar Outdoor vs City of Austin, so that the High Court will now  entertain the merits of the First Amendment dispute over Austin’s allegedly content-based sign code and regulation of digital signs. […]

Consumers Welcome OOH Back to School Ads

WASHINGTON D.C. (June 29, 2021) – Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role in restoring their confidence as they prepare for the next school year. Delving into demographics shows even higher numbers among 25-34 year-olds […]

National Cinema Partners With Trooh to Reach College Students

CENTENNIAL, Colo. & Toronto — ( June 29, 2021) — National CineMedia (NCM), the largest cinema advertising network in the U.S., and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new […]

Video Everywhere Summit In Person October 12, 2021

NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To […]