Rate This Ad allows a billboard designer to rate a random piece of billboard art using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
It’s easy to get in the habit of paying out of home utility bills without thinking twice. You can save money by reviewing each month’s bill. Two examples. Electric Bills Look for large increases in power consumption month to month. You may have a broken light meter. When a Circle […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA Last week a Democratic Congressman from New England wanted to amend the Highway Beautification Act (HB) to prohibit vegetation control for billboard visibility. The OAAA helped block the amendment. This week the same amendment was refiled by Republicans Nancy Mace of […]
With COVID-19 restrictions lifted and high rates of vaccination increasing, people are out of the house and reengaging with public spaces at an exciting pace. In fact, the majority of Americans report enjoying being out of the house these days (72%), feeling happy when they are out of the […]
Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA 17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company. The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and […]
US out of home stocks beat the market during the second quarter of 2021. Clear Channel Outdoor increased by 40% during the second quarter of 2021 versus a 7% increase for the Standard and Poor 500. Clear Channel stock is more volatile than the other out of home companies because […]
Age Advertising President Andy Goodman tells Billboard Insider that the pending sign code proposal in Los Angeles includes more digital billboards, lighting restrictions and increased penalties for violations. A proposal is in front of the city council Back in 2001 the city of LA put a billboard moratorium in place. […]
Here’s Billboard Insider’s 2021 list of 430 US out of home companies ranked by bulletin and poster faces. Four comments: This is roadside only. Bulletins and posters. We left transit, airport, street furniture and place-based companies off the list. A face is a face is a face. A bulletin, a […]
The Supreme Court granted on June 28, 2021 the petition for writ of certiorari in Reagan National and Lamar Outdoor vs City of Austin, so that the High Court will now entertain the merits of the First Amendment dispute over Austin’s allegedly content-based sign code and regulation of digital signs. […]
WASHINGTON D.C. (June 29, 2021) – Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role in restoring their confidence as they prepare for the next school year. Delving into demographics shows even higher numbers among 25-34 year-olds […]
