I’ve had several clients contact me recently with the similar and familiar problem where municipalities or other regulatory authorities attempt to change the rules for permitting signs after the submission of the permit application. This tactic usually takes the form of the city simply trying to expedite the passage of […]
SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial […]
Norman Oklahoma – June 1, 2021 We listened to you, our national advertisers and agencies, and effective June 1, 2021, Elite Media Group, d/b/a Lindmark Outdoor Media and its wholly owned subsidiary, FMG North Texas, LLC, d/b/a Lindmark Outdoor, (collectively “Lindmark”) have created a National Sales Department. This department was […]
Last week I discussed how to sell out of home versus local radio. Today I’ll talk about selling out of home versus print advertising. Consumer print advertising encompasses many forms, including but not limited to newspapers, magazines, journals. I doubted the current impact of print advertising. I found consumer print advertising […]
Last week Billboard Insider discussed how to compensate out of home subcontractors. Cone Companies Brian Cone reminds Billboard Insider that you need to require subcontractors to carry insurance. What insurance should an out of home company require from contractors? An out of home advertising subcontractor should be required to carry […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Ahead of Father’s Day this Sunday 20th June, men’s health charity Prostate Cancer UK is launching a fully integrated campaign aiming to raise donations and help the charity save more dads from the deadly disease. For the last 14 months, many of us have been unable to spend time with […]
Company: ADO Florida Markets: Florida Headquarters: 1520 North Tamiami Trail, North Fort Myers, FL 33903 Email: info@adoflorida.com Phone: 239-995-9500 American Digital Outdoor, LLC. dba ADO Florida operates a digital billboard plant in Lee County, Florida. The company is based in North Fort Myers, Florida. Clark Richards is the firm’s president. He started ADO Florida after […]
Happy Fathers Day! Here are just a few of the Father/Son and Father/Daughter teams in the out of home business. Josh Smith and his son Gideon Smith, Advert Outdoor Josh says you can’t start much younger than this! Randy Burkett of Burkett Outdoor and his son Beau Burkett of […]
Small out of home companies have asked Billboard Insider for ideas on how to pay their vinyl installation subcontractors. Here’s what one out of home company told Billboard Insider. What should you pay for outsourced installation? This is tough. I figure that if two guys can install one vinyl in […]
