Daktronics OOH marketing strategist Joni Schmeichel talked about out of home advertising trends on the May 26 Daktronics Experience podcast. Some of the highlights. Out of home is more than billboards Traditionally a lot of people think about roadside billboard displays…But it’s also eye level type advertising, roadside, on the street, […]
SignBird assists out of home companies with websites, photography and marketing materials. Billboard Insider talked with SignBird’s founder John James. Where have you been this month? This month we have had projects all over the country, but we’d like to highlight a project we completed right in our own backyard. […]
Last week I discussed how to sell out of home versus local TV. Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important […]
Insider wrote this in A Billboard Lease is Not a License: Make sure your billboard leases have language which says the agreement inures to the benefit of successors and assigns. Your billboard lease should also contain a clause permitting assignment without consent. Some landlords will object. Next best is language […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Baton Rouge, LA – June 2, 2021 – In conjunction with Pride Month in June, Lamar Advertising, one of the largest outdoor advertising companies in the world, has launched a nationwide campaign across the company’s digital billboard network to celebrate and express support for the LGBTQ+ community. The campaign’s core […]
Company of the Day: Acme Poster Advertising Markets: Louisiana Address: 1120 Williams Avenue, Natchitoches, LA. 71457 Phone: 318-352-3605 Acme poster advertising operates a 12′ by 25′ static billboard plant in seven parishes in Louisiana. John and Sarah Luster are the company’s members. [wpforms id=”9787″] Paid Advertisement
Productivity Fabricators is a family owned business which designs and manufacturers outdoor advertising structures. Insider asked Productivity fabricators President Jon Odom . Steel prices are up. All steel prices have increased. Some more than others: Steel plate is up 80% since Jan 1. Beams & angle are up 50% since […]
Pete Hautem has spent 44 years selling out of home. Here are are 4 questions he thinks are high gain when talking to a prospect.. I have always said you can ask your way into a hell of a lot more sales than you can talk your way into. If […]
Landmark Dividend has a new manager. Digital Colony Management, a global tower and infrastructure company has purchased 100% of the general partner interests in Landmark Dividend, LLC as well as 13% of the limited partner interests in Landmark. Digital Colony is a subsidiary of Colony Capital a New York Stock […]
