Author: billboardinsider

Link Media adds Riggs and McMillan

Link Media Outdoor is pleased to announce two new Account Executives that have joined this month: Pamela Riggs in Bluefield, WV and Eric McMillian in Roswell, GA. Pamela comes to Link with a wealth of media experience in Southern West Virginia.  She has worked with the newspaper for many years, […]

Company of the Day: Capital Outdoor

Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC  27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in  Zebulon, North Carolina.    The company has 800 faces in North Carolina and Virginia.  The company is an operator associate in the IBOUSA.  […]

What Form of OOH is Most Valuable?

Yesterday JCDecaux issued a press release announcing that Airport advertising delivers the highest perceived value and prestige compared to other advertising channels.  a survey of 6,000 consumers in China, France, Germany, UK and the USA found that airport advertising scored highest for perceived value and prestige. Indexed results for value […]

Call for Entries for 80th OBIE Awards

By the Out of Home Advertising Association of America Show us how your brand stands the test of time during the 80th OBIEs Call for Entries The OBIEs will return to a live audience in 2022 and we want your creatives to be part of it. Let the world see […]

More on OOH Employee Fraud

Billboard Insider wrote a post last week discussing how to protect your out of home company from employee fraud.  Readers of that post called our attention to some new employee frauds. An employee, who paid an out of home company’s power bills, slipped her personal power bills into the bundle […]

Jim Poage on Pending Covid Vaccination Rules

Last month the Biden administration proposed rules to require companies with more than 100 employees to mandate vaccines or require weekly covid testing.  The rules could impact two-thirds of private sector workers.  Billboard Insider talked with Formetco Safety Director Jim Poage  to get his insight on how this enforcement may […]

Trooh to Use Comscore for DOOH Measurement.

RESTON, Va., October 19, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home, to deliver reporting from Comscore’s digital out-of-home (DOOH) solution. Under […]

Company of the Day: Captive Eyes

Company:  CaptiveEyes Markets:  Florida Address: 835 E Park Ave, Suite A, Tallahassee, Florida. 32303 Email: sales@captiveeyes.com Phone:  850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College.  The plant includes indoor digital billboards, marquees, directional and map signage and parking […]

Court Upholds Billboard Lease with Altered Legal Description

Is a billboard lease valid if if contains an altered legal description and is improperly acknowledged?  Yes.  That’s the lesson of Engler v Franklin Outdoor.  Here are the facts. Franklin Outdoor asked Michael Flynn if it could erect a billboard on Flynn’s property.  James Franklin and Michael Flynn. walked the […]

Smartlink has New Monitoring Solution for Airports, Transit Centers and Malls

Outdoorlink has developed a new product to remotely monitor digital device behavior and power consumption.   The product is designed for airports, transit centers, malls and high traffic digital signs.  Billboard Insider talked with Jenni Evans, VP Transit Solutions at Smartlink to learn more. How does the Vantage system work? The […]