In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work! Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]
On the latest round of conference calls the public company out of home executives cited weakness in West Coast markets. They are one to something. The University of Toronto used cell phone data through May 2023 to track which cities have recovered fastest from COVID. Most large cities still aren’t […]
On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell […]
Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters: PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard and wallscape plant in North Carolina. The company was started in 2002. Billboard Insider talked with founder and owner Jarrett Brown. What’s new in the past year? Over the past year […]
Airports recovering. Billboards and northern Europe ho-hum. Southern Europe underperforming and on the way out. That’s how you can summarize the results of Clear Channel Outdoor’s 2Q 2023 earnings release, 2Q 2023 investor deck and conference call. Consolidated revenue declined by 1% to $637 million due to reductions in the […]
GRAND RAPIDS, MICH—It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, […]
Charlotte, NC – August 7, 2023 – Intersection, the leading experience-driven out-of-home media and technology company, today announced a five-year extension of their exclusive advertising partnership with Charlotte Douglas International Airport. Reaching nearly 48 million airline passengers annually, Intersection’s partnership with CLT engages travelers from all over the world along […]
Today digital billboard manager Leslie Morris talks about the best colors to use in a digital billboard ad and muses on how AI will influence out of home ad design. What colors are best in a digital billboard ad? Yellows and reds are really good. McDonald’s has proved that. Some people like […]
New York, NY– August 2nd, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement to represent and sell advertising campaigns on two billboards at Hotel Ziggy on the Sunset Strip in West Hollywood. Located on Sunset Boulevard just east of La Cienega […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
