Author: billboardinsider

11 Rules for Sales Driven Team Meetings

Highly effective sales meetings require critical management self-examination: a.) would you attend your sales meetings if it wasn’t required? b.) consultants determine everything they need to know about a sales team by attending a sales meeting, what does your sales meeting say? These meetings belong to your team, not you. […]

Apple privacy update means no more training wheels for CMO’s

By James Munnerlynn, President and Co-Founder, Blip Billboards Apple released the much-anticipated iOS 15 in September, and with it came a number of user privacy features. Although advertising and marketing professionals and even the platforms – including Facebook and Instagram – are concerned about how this will impact their long-standing digital ad […]

Talon Releases Insights on Reaching Holiday Shoppers.

This year’s holiday shopping season is expected to meld the high consumer confidence of 2019 with the accelerated ecommerce experiences of 2020 to create a more omnichannel customer journey than ever before. Moreover, U.S. consumers are expected to spend a whopping $1.09 trillion dollars this holiday season, according to eMarketer. […]

Company of the Day: Captivate

Company: Captivate Elevator Media Headquarters: 501 7th Avenue, Suite 210 New York, NY 10018 Phone: 646-205-8500 Email: lpapa@captivate.com Markets: Major cities throughout North America. The Captivate founders recognized the lengths people go to avoid personal interaction during confined elevator rides and set out to develop a solution that would alleviate […]

Out of Home and Political Speech

Some examples over the past month of the use of out of home as political speech. A republican group is trolling Donald Trump on digital billboards. Another group is running digital ads on the IBOUSA network critical of President Joe Biden. A citizens group is running this message on a […]

DoorDash and Intersection Announce LA Bike Share Ad Program

Los Angeles, CA – October 14, 2021 – DoorDash (NYSE: DASH), the nation’s leading last-mile logistics platform, announced that it has launched an exclusive advertising campaign on the Los Angeles County Metropolitan Transportation Authority’s (Metro) Bike Share system. Unveiled today, the first-of-its-kind advertising campaign on Metro Bike Share, brought to […]

Spark44 and MediaCom Win Ocean Outdoor Prizes

Spark44 and MediaCom have secured the top prizes in Ocean Outdoor’s annual digital creative competition for bold out of home concepts created for Land Rover and the charity Rays of Sunshine. This year’s winners were chosen by a panel of 19 expert judges drawn from the outdoor and advertising industry. […]

Company of the Day: Burkhart Outdoor

Company:  Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN  46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town.  Burkhart was started […]

Protecting your OOH company from employee fraud

Employee fraud can happen to anyone.  Earlier this week a Watchfire Signs employee was convicted of defrauding Watchfire Signs out of $330,000 in 2019.  In 2017 Clear Channel Outdoor took a $10 million charge for accounting fraud in the company’s Chinese subsidiary.  Here are some ways employees can steal from […]

The Value Potential: Rethinking OOH Digital

  By Alberto Scirocco, Founder and Creative Director, leftchannel While talking with a friend in the digital signage industry recently, we joked that people will put a screen anywhere if they believe it’s an opportunity to advertise to a captive audience. Sides of buildings, sides of buses, at the gas […]