There are many factors that go into making a successful billboard campaign. Really good billboard advertising hits like a truck, because it’s powerful, simple messaging that makes people really think. It’s edgy, conceptual, bold, striking, and emotion-provoking. We also need to recognize that there are multiple billboards on the road […]
Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]
What happens to your out of home company if something happens to you? This is a huge consideration for you if you have a small out of home company and your spouse is not active in the business. Here are three musts for a good succession plan. A Will If […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Book Your Billboard Markets: South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email: doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota. The company uses Daktronics digital billboards. The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020. […]
Artie Moreno and various parties associated with Verde Investments have combined to purchase a total of 35 million shares in Clear Channel Outdoor. Here’s the group… Looks to Billboard Insider like this makes Moreno, Verde et. al. the 4th largest shareholder in Clear Channel Outdoor. Here’s our estimate… Billboard Insider’s […]
Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605, New York, NY 10016 Markets: Nationwide. Phone: 212.759.0200 Email: sales@blueoutdoor.com Blue Outdoor operates an indoor and outdoor out of home plant primarily in shopping malls and lifestyle centers. the firm has 41,732 ad faces in 231 retail locations in 40 states. The company was founded […]
I agree with the conclusions in Billboard Insider’s July 25, 2023 article on billboard easements. Just a couple additional observations…. We often get asked by sellers who own their land if they are better off reserving an easement and selling the board with a land lease to retain some passive […]
Place Exchange just released a report on programmatic trends for the first half of 2023. Here are the highlights. H2 2022 means the last half of 2022 and H1 2023 means the first half of 2023. From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories […]
New York, NY — Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced a new long-term 10-year contract with Austin-Bergstrom International Airport (AUS). The contract began April 1, 2023, and continues CCO’s commitment to revolutionizing advertising and sponsorships at […]
