Author: billboardinsider

A New OOH Lender: Verde Outdoor Capital

Startup Verde Outdoor Capital, LLC is seeking to make loans of $1-$50 million to out of home owners and operators.  Billboard Insider talked with Verde Outdoor Capital President Rickard Strom. On forming Verde Outdoor Capital I’ve been a commercial lender for 20 years.  I have always liked helping small to […]

Blip Releases Small and Medium Business Sentiment Index

OREM, Utah, Oct. 7, 2021 /PRNewswire/ –Blip announces availability of its Blip Marketplace Index (Blip MI), a proprietary index reflecting purchasing trends and sentiment on Blip’s out-of-home marketplace. It is derived from millions of data points across approximately 20,000 SMB billboard budgets. As broadcast advertising is often first to be trimmed with tightening […]

Billboards Mock Facebook Outage

Facebook and Instagram were down for 8 hours on Monday.   The UK post office ran billboard mocking facebook.  The campaign highlights the ability of digital out of home advertising to send timely and flexible messages as well as the fact that social media gets used to amplify out of home […]

Plug Talk and Intersection Take Over Penn Station

New York, NY – October 6, 2021 – Plug Talk Media, an Out of Home (OOH) advertising agency, has announced a partnership with Intersection, an experience-driven Out of Home media and technology company, to completely take over Penn Station in New York City with an interactive art sale featuring over […]

WOW Media to Install New Digital at Inglewood Downtown Market Street Promenade

October 4, 2021—LOS ANGELES—Today digital signage leader WOW Media announced its most artistic full-motion digital outdoor billboard to date. The new board will be located at the intersection of South La Brea Avenue and Manchester Blvd., the high-profile entrance to Inglewood’s Downtown Market Street Promenade. The full-motion digital display will […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Drive, Fort Wayne, IN. 46814 Email:  charliebullfrog@comcast.net Phone:  260-625-JUMP Bullfrog Outdoor owns a 45 structure, 110 face out of home plant around Ft Wayne.  The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne. […]

Sophia Holley on Lamar v Cincinnati

By Sophia R. Holley, Keating Muething & Klekamp PLL The Ohio Supreme Court recently struck down a billboard tax as unconstitutional in Lamar Advantage GP Co., LLC v. Cincinnati, Slip Opinion No. 2021-Ohio-3155. The case evaluated an excise tax placed on the installing, placing, and maintaining of outdoor advertising signs in […]

81% of Advertisers to Recommend Digital OOH Over Next 12 Months

NEW YORK — October 6, 2021 — DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial results from its Digital Out of Home (DOOH) Thought Leadership Study. The study was conducted by Advertiser Perceptions, the global […]

Geopath Adds Board Members

New York, NY (October 5, 2021) – Geopath, a non-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members. Representing all facets of the industry, the new […]

Clear Channel Outdoor Execs Optimistic About Future

Clear Channel Outdoor Americas CEO Scott Wells and CFO Brian Coleman were optimistic about the future in their comments at the 29th Annual Deautsche Bank Leveraged Finance Conference.  The highlights: Wells is optimistic on the future I’m excited about the future of out of home.  I don’t think there’s a […]