Author: billboardinsider

Accretive Launches New OOH Measurement and Attribution Tool

Los Angeles, CA September 28, 2021 – Accretive Media (www.accretiveads.com), a leader in out-of-home data and technology, today announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel. “We believe that access to accurate and reliable measurement […]

OUTFRONT Announces Call for Entries for 3rd Annual OUTFRAME Competition

NEW YORK, NY – September 27, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announces its call for entries for its third annual artist-based out of home contest, OUTFRAME. Artwork by Dinesh Boaz, 2020 OUTFRAME Winner, Co-Founder & Creative Director at Direct Agents. Creatives in all areas of business and industries are […]

Handling Collections During a Recession or Disrupted Market

Here are my thoughts for maximizing collections during a recession or a disrupted market (e.g. covid). If, as a sales rep, you are subject to a commission/compensation charge-back for uncollectible accounts, take full responsibility for the process/outcome. Companies provide business office support for collections but when your compensation at stake […]

Max Drachman Says There’s Been an Uptick in OOH Multiples

Max Drachman of Drachman M&A Co. sent us a summary of his comments at the Out of Home mergers and acquisitions panel which Billboard Insider moderated at last week’s IBOUSA show. There’s been an uptick in multiples in the last six months.  Market share is becoming more valuable.  Digital billboards […]

Peoria Promotes Itself Via Digital Billboards in Chicago

This story caught Billboard Insider’s eye.  Peoria has a restrictive sign code with a moratorium on new off-premise signs and a 7 year amortization requirement on non-conforming signs.  But guess what medium the city chooses to promote itself when it wishes to grow? Out of Home advertising. PEORIA, Ill., Sept. 13, […]

Company of the Day: Branded Cities

Company:  Branded Cities Markets:  Nationwide Headquarters:  2850 E. Camelback Road, Phoenix, AZ  85016 Phone: 602-840-3000 Email: sales@brandedcities.com Branded cities operates a plant of high profile billboards in New York, Los Angeles, Chicago, Philadelphia, Wash DC, Phoenix, Denver and Las Vegas and in Canada.  The company was formed in 1988.  Steven Ellman is the company’s […]

Andy Goodman on Lease Beginnings and Endings

Today out of home leasing and development expert Andy Goodman talks about how to begin and end your out of home advertising lease. When should a lease begin? The lease begins when all of the government permits have been signed off.  So in California you’ve gotten your Caltrans permit, you’ve […]

The IBO Show in 5 More Quotes

Here are five quotes which summarize day two of the Independent Billboard Operators (“IBO”) fall 2021 show. OAAA President Anna Bager likes the vibe It’s great to be here.  There’s so much positivity.  To be back here and talk about growth again is so uplifting. Integration Media Chief Operating Officer […]

Smartify Expands Digital Network to NYC and LA

New York – September 22, 2021 – Smartify Media, creator of a digital media revenue platform for retail locations, today announced the expansion of its Smartify Network with new activations in retail and street digital locations throughout the New York City and Los Angeles metro markets. With storefront displays already […]

Company of the Day: bMedia

Company: bMedia Markets: Puerto Rico Phone: 787-593-0960 Email: Hector.horta@bMediagroup.com, Juan.casillas@bmediagroup.com BMedia is the largest out of home provider in Puerto Rico.  bMedia is run by Juanchi Casillas and Hector Horta and financially backed by Seaport Capital.  Seaport made an equity investment in bMedia in August 2014 and assisted bMedia with the Showtime Outdoor acquisition […]