Author: billboardinsider

Company of the Day: Barrett Outdoor

Company:  Barrett Outdoor Communications  Headquarters: 381 Highland St., West Haven CT  Markets: Eastern Connecticut  Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford.  The Company was started in 1962 by Jack Barrett.  John Barrett is company’s President.  Barrett is a […]

Who’s Who at the Public Company Out of Home Boards

Here’s a listing of the members of the non-executive Board of Directors for OUTFRONT, Clear Channel and Lamar.   Five observations: In a pattern which mimics exec pay, OUTFRONT pays board members more than Lamar.  Can someone explain why?  One could make the case that Lamar board members deserve the […]

Goodman on Billboard Height and Leasing Trends

Today out of home leasing and development expert Andy Goodman talks about billboard height and lease trends. Billboard Height Cities will allow you to build the billboard either from the grade of the billboard location or from the grade of the freeway whichever is greater.  You could have a billboard that’s […]

Craig Berry Makes Partner at Stark Capital

Indianapolis, Indiana – Stark Capital Solutions, a leading OOH capital provider and M&A advisory firm, has promoted Craig Berry from Vice-President to Partner. Craig joined Stark Capital in 2018 after a stint as a small-business owner in Indianapolis.  Since joining Stark Capital, Craig has been a leading force in increasing […]

Leslie Morris on Managing Digital Billboards

Leslie Morris at SkyDragon Designs helps companies manage their digital billboards.  Today we ask Leslie how she got into the out of home business, what kinds of services she provides and what it costs. How did  you get involved in out of home business Marty Williamson hired me to do his graphic […]

Company of the Day: Barnes Advertising

Company: Barnes Advertising Corp Market: 15 Ohio counties Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio.  The company was started in 1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards and eight […]

Geopath Supports Retail Media Networks Standardization

Geopath today congratulated Albertsons, OMG, Unilever, Pinterest and R3 on their announced initiative to bring standardization to measurement of Retail Media Networks. In doing so, Dylan Mabin urged the partners to ensure inclusion of OOH retail media in that effort. “As the audience measurement provider for the OOH industry, Geopath […]

Andy Goodman on what makes a great billboard site.

Today out of home leasing and development expert Andy Goodman talks about what makes a great billboard location. Here are some keys to a great billboard site.  An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows […]

What are your Out of Home Sales Questions?

What questions do you have about selling out of home or managing an out of home sales team.  Email davewestburg@billboardinsider.com or use the comments form below.  We’ll put the questions to out of home expert Kevin Gephart on our next Billboard Insider podcast.   To receive a free morning newsletter […]

Company of the Day: Bedsole Outdoor

Company:  Bedsole Outdoor Advertising Headquarters:   576 Devon Brooke Drive Woodstock GA 30188 Markets:   Georgia and Alabama Phone: 404.317.4799 Email:   BedsoleOutdoor@comcast.net Bedsole Outdoor, LLC is a billboard/outdoor advertising company established in 2002. Owner and operator is Angi Bedsole. Current inventory is located in Dawsonville and Marrietta GA and Birmingham, AL.  In 2017 founder Ben Bedsole died […]