Gemini and Vector Media have come to an agreement where Gemini has purchased the iconic digital billboard at 3 Columbus Circle for a 3-year term. This will mark the longest OOH buy Gemini has made to date. The billboard was the former home to the CNN logo. If you’ve walked by […]
Old billboard lease language can get you into trouble. That’s the lesson of Adams Outdoor Advertising v Long. Here are the facts. In the 1930’s the Consolvo Chesire ad agency entered into a billboard lease to put a billboard on property in the city of Hampton. The lease stated that […]
To get commuters in the spirit, OUTFRONT XLabs designed Spirits on the Moove, a Halloween-themed mobile Augmented Reality (AR) experience. The OOH-first experience allows outdoor audiences to capture commuter ghosts going about their day using Instagram Stories and a set of playfully animated AR filters accessible when scanning embedded QR […]
Company: Chirico Media Market: Indiana Headquarters: 4405 Massachusetts Ave, Indianapolis, IN 46218 Phone: 317-941-6040 Email: jameswscott@chiricomedia.com Chirico Media operates a two sided digital billboard on I-65 south of Indianapolis and 2 static billboard structures located at 4405 Massachusetts Avenue in Indianapolis and on SR 37 near Big Bend Road in Morgan […]
Uber has finally unveiled its latest brand activation and long-term takeover atop the historic Bruckner building and against the coveted NYC skyline. Uber’s new five-year takeover of this sign, operated and designed by Clear Channel Outdoor, marks only the 7th brand to adorn this historic landmark in the sign’s nearly […]
Dentsu APAC CEO and India chairman Ashish Bhasin pulled no punches in an enlightening interview with WOO President Tom Goddard which opened this week’s virtual Asia Forum. While Bhasin was bullish about the recovery in Asia – although he said it differed markedly country by country – and for the […]
Company: The Chehalis Tribe Markets: Washington Headquarters: 420 Howanut Rd, Oakville, WA 98568 Phone: 360-273-1251 The Chehalis tribe has two billboard structures along I-5 in Maytown and Grand Mound. Each structure has a digital sign and a static billboard. The Static billboards are leased on a three year term. The electric […]
Billboard siting and development expert Andy Goodman responds to questions from readers concerning leases. I’m working with a property owner on a renewal of a lease on a non-conforming billboard. The lease is grossly undervalued. What approach should the property owner take? The landowner is in a difficult situation because […]
The city of Baltimore has created the North Harbor Downtown Baltimore area of special sign control to promote tourism and economic development. The district will permit up to 20,227 square feet of digital billboards at 14 locations. Two of the 14 properties involve land owned by the City of Baltimore. […]
OUTFRONT announced yesterday that it will pay a $0.10 quarterly dividend on December 3, 2021. Billboard Insider expects Lamar to announce a December dividend of at least $1.00 per share. Here’s a dividend history for Lamar and OUTFRONT for the past three years. Are out of home stocks a good […]
