BOSTON — Nov. 10, 2021 – OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, has raised an additional $3 million in seed funding to create the first-of-its-kind media platform that brings together the fragmented OOH advertising landscape. The funding, $2.6 million from Asymmetric Capital Partners and $400k from […]
“We delivered very strong results during the third quarter and we entered the fourth quarter with continued business momentum,” was how Clear Channel Outdoor worldwide CEO William Eccleshare summarized 3rd quarter 2021 financials. Here are the highlights of the 3rd quarter 2021 earnings release, earnings presentation and conference call. Revenue […]
Today at 10am eastern time the US Supreme Court will hear oral arguments in Reagan v Austin. The court will allow 70 minutes for oral arguments. The Court is reviewing a Fifth Circuit Court of Appeals decision that Austin’s restriction on off-premise digital billboards was a content based violation of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: City Outdoor Markets: Massachusetts, Illinois, California, New York Headquarters: 1333 Broadway, Suit 506, New York, New York 10018 Phone: 212-736-9400 City Outdoor operates a plant of high profile bulletins, digital billboards, wallscapes, bulletins and baricades in Boston, Chicago, Los Angeles, New York and San Francisco. The firm was started by […]
Baton Rouge, LA – November 8, 2021 – In honor of Veterans Day, Lamar Advertising, one of the largest outdoor advertising companies in the world, is recognizing the 132 military veterans employed by the company with a week-long national digital billboard campaign, launching November 8th. Lamar will display the names […]
By Rick Bruner, Head of Research, Standard Media Index Ad spend in October, November and December 2021 is likely to increase by double-digits YOY, advancing further the gains that the ad industry had made at the end of last year as it recovered from the Spring of 2020. The forecast […]
NEW YORK CITY, NY, 9th November, 2021 – A new programmatic digital out of home (prDOOH) research paper released today by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to be […]
While you are proposing the ideas and elements of an advertisers’ OOH campaign, particularly to a new prospect, in the back of their mind their biggest concern is, “will I be satisfied?” You can alleviate fears and close the deal is by putting your service and fulfillment plan in a […]
Billboard Insider is seeing increased use of monument signs and small digital signs. We asked out of home siting and development expert Andy Goodman what he thinks and he said this. Monument Signs Electronic Billboards designed to look like Monument style signs, Gateway signs and Landmark Message Center signs are […]
