A Billboard Insider reader asks: Hi Dave. One quick question. When you get ready to sell your plant is it more of and advantage to sell your land under your structures and get a perpetual easement, before selling. Or keep the land and sell it as a whole. Yesterday valuation […]
Malone, NY 8/23/23 – Royal Forgues of Bseen 24-7.com, a leading outdoor advertising company, is thrilled to announce its recent acquisition of Northway Outdoor interstate assets to the Bseen 24-7,com market. This strategic move will significantly strengthen Royal Forgues presence and expand its operations in the northern New York region. […]
London UK, 23rd August 2023 – Mindshare, Kinetic, and DOOH.com have unveiled the world’s first live-action 3D Digital Out of Home campaign, in partnership with M&S Food. The pioneering campaign, titled ‘Chilled Cows, Chilled Milk’ marks a significant leap forward in merging cutting-edge technology with creative storytelling, all while highlighting […]
By Sophia Garcia Is all your inventory static? You’re going to want more digital-out-of-home inventory and here’s 4 reasons why: 1. Dynamic Content Displays AI is here. Technology is moving fast. The future of advertising is shifting more towards digital displays with personalized messaging. Buy-in from big brands is important […]
A Billboard Insider reader asks: Hi Dave. One quick question. When you get ready to sell your plant is it more of and advantage to sell your land under your structures and get a perpetual easement, before selling. Or keep the land and sell it as a whole. Out of […]
08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]
Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 billboard displays throughout Central […]
Lady Bird Johnson, with the “Highway Beautification Act” (as it was dubiously called) in 1965, convinced America that billboards were bad/ugly. Some may have been, but the huge majority were not. Follow the money: Lady Bird Johnson and her family owned a group of radio stations in Texas at the […]
SignValue has prepared the following analysis of Clear Channel Outdoor’s 2nd Quarter 2023 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter […]
SignValue has prepared the following analysis of Lamar Advertising’s 2nd quarter 2023 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we […]
