An SVP of sales writes: “One of my biggest hurdles is explaining to clients that they need to keep their copy short on billboards and posters. We will have exhaustive conversations on why it is important. I teeter on the edge of hurting the relationship and my business but try […]
Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights. Coronation content appeared on large format city centre and roadside screens up and down the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: AdWatch Media Markets: Nationwide Address: 1745 Stoney Brook Way, Alpharetta, GA. 30005 Email: contact@adwatchmedia.com Phone: 678-879-4340 Adwatch Media assists companies with digital advertising, website designs and billboard advertising. The company partners with independent billboard operators to place ads for clients. Auz Khan is the company’s Founder and CEO. he […]
Billboard Insider’s article on OOH capex being predictable touched on a nerve and a passion point for me. The product we sell and how as an industry we don’t seem to care about it and how much this costs all stakeholders. When people ask me how we grow our share […]
Lamar Advertising CEO Sean Reilly used words like “challenging” and “jitters” to describe what advertisers are thinking during yesterday’s Lamar conference call. Here are the results of the Lamar Advertising 1Q 23 earnings release and conference call. Revenue increased by 4.4% to $451 million due primarily to acquisitions. Organic revenue […]
Company: AdWalls Markets: United States Email: info@adwalls.com Phone: 808-526-4044 AdWalls operates an indoor billboard company which offers ads in parking garages and malls and shuttles in Hawaii and across the United States. The company has been in business for over 20 years. Jeffrey Zimmerman is one of the company’s Co-Owners. […]
Boston Omaha issued its 2022 annual investor letter. Hard to believe that the company just finished its eighth year. Some of our observations. Boston Omaha has outperformed the big three. Boston Omaha stock has grown 56% since it went public in June 2017. During the same time period Lamar grew […]
Here are the results of the OUTFRONT Media first quarter 2023 earnings release, earnings presentation and conference call. Revenue increased by 6% to $396 million. Billboard revenue increased by 8%. Transit revenue declined by 1%. Local revenue grew 10%. National revenue grew 1%. The company finished the quarter with a […]
Scholarship Spotlight The Vern and Elaine Clark OOH Advertising Industry “Champion” Scholarship is just one of 12 scholarships available through the FOARE Scholarship Program this year. Established in 2012, the OOH “Champion” Scholarship honors the legacy of long-time industry champion Vern Clark, who personified loyalty, persistence, and a strong work […]
