NEW YORK—Premier out-of-home (OOH) media company BIG OUTDOOR launched a new digital platform at the north end of the Times Square bow tie on top of the Duane Reade building at the corner of 50th and Broadway. Dubbed “The Gateway to Times Square,” the pair of stacked LED displays face […]
Company: Barrett Outdoor Communications Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is company’s President. Barrett is a […]
Here’s a listing of the members of the non-executive Board of Directors for OUTFRONT, Clear Channel and Lamar. Five observations: In a pattern which mimics exec pay, OUTFRONT pays board members more than Lamar. Can someone explain why? One could make the case that Lamar board members deserve the […]
Today out of home leasing and development expert Andy Goodman talks about billboard height and lease trends. Billboard Height Cities will allow you to build the billboard either from the grade of the billboard location or from the grade of the freeway whichever is greater. You could have a billboard that’s […]
Indianapolis, Indiana – Stark Capital Solutions, a leading OOH capital provider and M&A advisory firm, has promoted Craig Berry from Vice-President to Partner. Craig joined Stark Capital in 2018 after a stint as a small-business owner in Indianapolis. Since joining Stark Capital, Craig has been a leading force in increasing […]
Leslie Morris at SkyDragon Designs helps companies manage their digital billboards. Today we ask Leslie how she got into the out of home business, what kinds of services she provides and what it costs. How did you get involved in out of home business Marty Williamson hired me to do his graphic […]
Company: Barnes Advertising Corp Market: 15 Ohio counties Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio. The company was started in 1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards and eight […]
Geopath today congratulated Albertsons, OMG, Unilever, Pinterest and R3 on their announced initiative to bring standardization to measurement of Retail Media Networks. In doing so, Dylan Mabin urged the partners to ensure inclusion of OOH retail media in that effort. “As the audience measurement provider for the OOH industry, Geopath […]
Today out of home leasing and development expert Andy Goodman talks about what makes a great billboard location. Here are some keys to a great billboard site. An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows […]
What questions do you have about selling out of home or managing an out of home sales team. Email davewestburg@billboardinsider.com or use the comments form below. We’ll put the questions to out of home expert Kevin Gephart on our next Billboard Insider podcast. To receive a free morning newsletter […]
