Author: billboardinsider

How big a book should an out of home sales rep have?

A reader asks how big a book should an out of home sales rep have? Billboard Insider put the question to out of home sales expert Kevin Gephart and he said this. Good question, I think it varies enormously.  When I was at Clear Channel Minneapolis/Saint Paul, market rank 16, we […]

Company of the Day: Heffner Outdoor

Company: Heffner Outdoor Advertising Markets: Pennsylvania Address:  112 Tor Cir, Gibsonia, PA. 15044 Phone: 724-935-3850 Heffner Outdoor Advertising specializes in billboards and bus shelter advertising in the Pittsburg, Pennsylvania metropolitan area.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” […]

One fifth of Billboard Insider readers have filed a loss claim on a billboard

Yesterday we ran a post about the rising cost of out of home property insurance and asked readers about their insurance arrangements.   Here are the results. Approximately half (52%) of Billboard Insider readers insure some or all of their billboard plant against damage. Approximately one in five (21%) of our […]

A Possible New Out of Home Place Based Application

Kevin Conlin of Autonomous Power Solutions tells Billboard Insider he is working on a solar powered hydration station.  The station has advertising possibilities in that it can be wrapped or have a digital display or both.  The system is in design prototype stage.  Kevin would like your feedback on the […]

Company of The Day: HB Outdoor

Company: HB Outdoor Market: Georgia Headquarters: 1775 Woodstock Rd, Suite 150 Roswell, GA  30075. Phone: 770-951-8222 Email: billyharvin11@gmail.com HB Outdoor operates forty-two faces in Georgia including a double sided trivision and double sided static in Winder, two-sided digital billboards in Buford and a double sided static billboard in Norcross.  The company is run by Billy […]

Billboard Property Insurance Premiums Rising

Commercial property insurance premiums are rising due to losses from natural catastrophes.  Commercial property insurance premiums increased by 20% in the second quarter of 2023 and 17% in the third quarter of 2023 according to the Council of Insurance Agents and Brokers 3Q  2023 Property/Casualty Report.   Out of home […]

Tiger Party Welcomes the New Year in Times Square

NEW YORK, January 2, 2024/ – Looking forward to the new year with the new installation, new goal, and new plan. Tiger Party, the creative digital signage solution agency renowned for orchestrating the interactive digital out-of-home (DOOH) campaign and iconic annual New Year’s Eve countdown in Times Square, unveils its […]

Company of the Day: Greyline Outdoor

Company: Greyline Outdoor Markets: New York Address: PO Box 281, Bryant NY  14027 Phone: 716-983-9820 Greyline Outdoor originally formed in 1988 as S&S Enterprises, a small, local sign shop under owner/operator(s) Everett Scritchfield, Jr. and Linda Scritchfield.  1993 marked the first purchase of billboard by the company and set the path […]

Out of Home Stocks Exceed Market in 4Q 2023

Public out of home companies beat the market during the fourth quarter of 2023.  OUTFRONT was up 38% on news that transit ridership is creeping up.  Lamar was up 27%.  Clear Channel Outdoor was up 15% with a sharp improvement after the company reaffirmed fourth quarter revenue guidance (November 8) […]

Billboard Insider’s Top 5 Stories of 2023

Here are Billboard Insider’s 5 most viewed stories during 2023. The most viewed Billboard Insider story during 2023 was our analysis of the purchase of a large block of Clear Channel Outdoor stock by an investor group which includes Artie Moreno and Verde Outdoor… Look Who Bought Clear Channel Outdoor […]