Outfront revenues increased 38% in the fourth quarter of 2021 and are expected to rise by 40% in the first quarter of 2022. Here are the results from the company’s 4th quarter earnings release, 4th quarter 2021 earnings presentation and conference call. Revenue increased by 38% to $464 million during […]
A local Coffee County woman is desperate to find a kidney donor and has a BIG strategy to find a match. Betty Jo, also known as Jody Millette contacted Durden Outdoor to discuss her unique situation. After fighting kidney failure for over six years and realizing that no one in […]
NEW YORK, NY – February 22, 2022 – New Tradition, an independent out-of-home media company, announces the acquisition of 10 advertising displays from Pearl Media. The assets include signage in Los Angeles’ popular Hollywood and Vine district, a high-profile billboard on 37th Street and 8th Avenue in New York, and more. These signs complement New Tradition’s existing roster of urban core, iconic signage across LA, New York, and other city centers covering the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Baton Rouge, LA – February 22, 2022 –Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that the company has secured a 10-year System Advertising Program contract, with additional options through 2042, with Denver’s Regional Transportation District (RTD). RTD operates and maintains a mass transportation […]
Age Advertising’s Andy Goodman writes for Billboard Insider on out of home leasing and development. Andy’s last column was on lease terminations and keeping your options open. Today Andy reviews three lease negotiations. Last week I worked on three separate property owner negotiations with their Lessee, the billboard company. I […]
Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO). Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital […]
Last Friday’s Doing the Right Thing…even when it hurts post we asked readers who they consulted for advice on ethical issues involving their out of home companies. Our readers are most likely to get ethical advice from a spouse, a co-worker or an accountability group like a Bible study. Here […]
Los Angeles, CA – February 18, 2022 – MilkMoney, the leading marketplace for out-of-home (OOH) media buying, today announced that it has entered into an exclusive partnership with Paris Hilton to manage, operate and sell billboard advertisements in Paris World’s Metaverse on Roblox. Debuting as part of Paris Hilton’s first-ever virtual fashion week […]
16th February 2022 Registration is now open for the World Out of Home Organization in-person Global Congress in Toronto Registration is now officially open for the World Out of Home Organization’s in-person Global Congress to be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai […]
