Mobilytics, a leading measurement and analytics provider for the out-of-home (OOH) advertising industry, has announced new real-time measurement and retargeting capabilities. This new full-stack solution for all OOH media types will provide opportunity to see, opportunity to contact, visually adjusted contacts, and dwell times under the Out of Home Advertising […]
Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans and sales strategies, evaluating whether or not they’ll meet their 2023 goals. It can be a “catch-up” time for your prospects and […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. the plant is The company is owned by Billboard 4 U, […]
Today digital billboard manager Leslie Morris of Skydragon Designs talks about what’s in an effective out of home promo and an effective out of home ad. What’s in a good promo ad? You want it to grab a person’s attention. Bright colors, even a picture of something witty – a […]
New York, NY [July 12, 2023] Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement […]
Company: Becker Boards Market: Arizona, Florida, California, Illinois & Michigan Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White. The company has 450 total […]
MEXICO CITY, MEXICO, MONTREAL, CANADA – July 12, 2023 – Hivestack, the world’s leading, independent programmatic DOOH ad tech company today announced a partnership with Groupo IMU, the leading out of home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the […]
Vader Capital published a report titled Clear Channel Outdoor: Debt is a Massive Risk. The analyst thinks the USA out of home industry is in decline. We’ll quote the report: According to IBISWorld, the US market size is $9.5 billion in 2022, which experienced 2.1% decline a year since 2017. I expect […]
New York, NY – Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) media providers, today announced new partnerships integrating its CCO RADAR® data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first […]
