Author: billboardinsider

Outdoor Solutions Group Launches NY Ferry digitals.

Outdoor Solutions Group is proud to announce a digital technology evolution within the New York Waterway ferry system’s advertising program. Within the iconic NY Waterway ferry terminals and ferries, the new digital network media opportunity provides advertisers eye-level dynamic digital canvases to reach their target audiences of thousands of people […]

Grocery TV Adds 2,600 Southeastern Grocers Screen

Grocery TV, the largest digital advertising network in U.S. grocery, today announced it is adding 2,600 point-of-sale displays to its network through a new partnership with one of the largest conventional supermarket companies in the U.S.— which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. “SEG […]

Heritage Outdoor Acquires Dynamic Chicago Wallscape

(Chicago, Ill. – June 14, 2022) Heritage Outdoor Media, a New York City-based out-of-home media company, today announced the acquisition of a spectacular wallscape located on Lincoln Avenue in the historic neighborhood of Lincoln Park, Chicago.  This is the second transaction completed between Heritage and M&M Outdoor of Chicago in […]

Clear Channel Airports Adds Digital Advertising to Signature Flight Terminals

New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new state of the art digital out of home advertising program is available across the top tier private aviation […]

Liv Brown on Leave the Design to Professionals

In yesterday’s Leave the Design to Professionals we talked about the problems which can result from new clients who insist on designing their own out of home ads.  Liv Brown, Director of National Accounts at Camel City Poster Productions had this response. Camel City offers design services for our clients, […]

Company of the Day: Lighbox

Company:  Lightbox OOH Video Network Markets:  Nationwide Address:  999 Park Avenue, Suite 310, New York, NY  10016 Email:  sales@lightboxooh.com Phone: 646-367-5300 Lightbox operates a network of 6,000 digital screens in 565+ malls across 77 DMA’s the country. Glen Glenday is CEO.  Eric Steinert is Chief Revenue Officer.  Hugo Moreno is CFO.  In October 2020 […]

Leave the Design to Professionals

An out of home sales rep writes Billboard Insider: Recently I have sold ad space to 3 clients who insisted on creating their own ads and wanted to post ASAP.  I spent a great deal of time answering their questions and providing feedback.   They used small fonts, photos and more […]

SNA Upgrades Huntington Beach Sign for Big Outdoor

HUNTINGTON BEACH, CA—Premier out-of-home (OOH) media company BIG Outdoor recently upgraded an outdated LED video wall at Pacific City with EMPIRE™ Exterior LED display technology from SNA Displays. Pacific City is an open-air lifestyle, shopping, dining, and entertainment destination across the Pacific Coast Highway from the iconic Huntington Beach Pier […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Headquarters:  Seattle, WA Phone:  206-536-3600 Email:  kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 116 faces in the Seattle DMA.  Traditional and Digital Bulletins and Walls in Seattle/Tacoma, Snohomish County, Pierce County, and The Skagit Valley.  Pacific is the sales provider for the iconic Seattle Monorail with Train […]