Author: billboardinsider

Company of the Day: Liberty Outdoor

Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County.  In addition to billboards, Liberty provides  Coroplast signage […]

What OOH Sectors are Up and What Sectors are Down

US Out of Home revenues grew 41% in the first quarter of 2022.  When you look into the numbers you can see Place Based, Transit and Street revenues grew in triple digits versus 22% growth for Billboards. High growth for Place Based, Transit and Street furniture is due to the […]

Key Moments from WOO’s 2022 Global out of home conference.

June 7th, 2022.  Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic […]

Randy Otto new Trailhead Media President and CEO

Trailhead Media, the private out-of-home company owned by Viking Global Partners, has appointed Randy Otto as President and CEO.  Otto has 46 years of experience in the out-of-home industry rising through the ranks at Pattison Outdoor to become President in 2004.  Otto retired from Pattison in 2019 and joined Trailhead this […]

Branded Cities Launches Digital Spectacular at Moxy in LA

New York, NY– June 1, 2022 – Branded Cities, North America’s premier Out-of-Home and iconic media company, has officially launched its newest digital spectacular, The Moxy, at Marriott’s Moxy and AC Hotel Downtown Los Angeles. The impactful new signage is directly across from the Los Angeles Convention Center and Crypto.com […]

Catalina and Volta Partner

PETERSBURG, FL – June 7, 2022 – Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, […]

Company of the Day: Legacy Outdoor

Company: Legacy Outdoor Advertising Markets:  Iowa, Kansas, Nebraska, Missouri, South Dakota Address:  920 E 56th St, Suite B, Kearney, NE  68847 Email: sales@legacybillboards.com Phone: 1-800-628-6060 Legacy outdoor was formed by the merger of USA Outdoor and CK Outdoor.  The company owns 650+ posters, bulletins and digital billboards in Iowa, Kansas, […]

US Out of Home Revenues Up 41% in 1Q 2022

WASHINGTON D.C. (June 6, 2022) – Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total […]

Departure Media Awarded Columbus Georgia Airport Contract

CHARLESTON, S.C., June 1, 2022—Departure Media, Inc. (DMI), a 100% woman-owned business and the largest prime ACDBE advertising concessionaire in the country, has added Columbus Airport (CSG) to its client roster. This is the second airport that DMI has added in the last few months. In February, the company was […]

Digital Billboards Provide Community Benefits

By Daktronics OOH Advertising Daktronics digital billboards are the ideal medium for advertising. But did you know they can be used to make communities safer and better informed? They can even provide an outlet for local artists. Here are some ideas for many different ways to make your digital display […]