Landmark Infrastructure is a publicly traded REIT which buys out of home easements and leases. Here are five things Insider learned from reading Landmark’s 2018 10k and February 2019 Investor Presentation. A growing out of home portfolio The number of Landmark owned out of home sites grew 24% during 2018 […]
Month: April 2019
How digital out of home helped UFC sell 15,000 tickets in 4 days.
Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events: “Let’s promote Wednesday for the Saturday concert. We’re really responsive to that need. The concert industry used to use radio for that. Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]
JCDecaux names new co-CEO for North America
JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has appointed Alan Sullivan to the position of Co-CEO of JCDecaux North America. Alan Sullivan has been the Managing Director of JCDecaux Airport UK for the last five years and was previously the Sales Director. Responsible for London […]
Company of the day: San Diego Outdoor
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. the company’s ad campaigns revolve around convention sponsorships. [wpforms id=”9787″] Paid Advertisement
Lamar Tease and Reveal for Jeff Ruby’s Steakhouse.
Lexington, KY – April 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, this week launched the third and final phase of a billboard campaign in Lexington, KY designed to generate maximum awareness of and excitement for this week’s […]
Clear Channel Outdoor Americas revenue up 6.6% in 1Q 2019
Clear Channel Outdoor released first quarter 2019 earnings yesterday. Here are the results from the earnings release and earnings call. Insider is focusing on figures which exclude the impacts of foreign exchange. Consolidated revenue increased $13 million (2%) to $611 million. Americas revenue (North America) increased by 6.6% to $273 […]
Sara Starts Out of Home Consulting Firm
Wisconsin native Paul Sara has 38 years experience in the out of home advertising business including a stint as President of the Clear Channel Outdoor Milwaukee Division from 1996 to 2014. Sara has formed Badger Outdoor Consulting to provide management and operational consulting to the out of home advertising business. […]
Company of the Day – Sapp Outdoor
Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Email: matthewsapp26@gmail.com Insider had the opportunity to spend a few minutes with Matthew Sapp, General Manager of Sapp Outdoor. Matthew, can you share with our readers the history of Sapp Outdoor? Sapp Outdoor was founded […]
Jonathan Gudai: automation can double the digital out of home ad spend.
This week’s podcast guest is Jonathan Gudai the Founder and CEO of Adomni the online platform which automates digital billboard buying. Gudai talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation […]
Outfront’s Multi-Bulletin Campaign for Avengers
Outfront is running a multi-bulletin campaign in Los Angeles for the Avengers Endgame movie. Insider talked with Outfront’s Carly Zipp. Where did the idea come from? The dom consist of 7 units, 4 of ours and 3 of CCOs. The idea was actually generated from a brainstorming session for the […]