Author: billboardinsider

Company of the Day: TransAd Outdoor

Company:  Trans Ad Market: Puerto Rico Address: San Juan, Puerto Rico Email: transadpuertorico@gmail.com Phone:  787-766-2610 Trans Ad has operated a transit and airport advertising plant in Puerto Rico for 33 years.  The company has exclusive ad rights to the Metropolitan Bus Authority fleet. [wpforms id=”9787″] Paid Advertisement

Claude Dicks and Sean Reilly on Easements

Some advice from Allison Outdoor’s Claude Dicks and Lamar Advertising’s Sean Reilly on Easements taken from In Their Words – Out of Home Executives Talk About Out of Home. Claude Dicks, Allison Outdoor My grandfather always said you can’t control sales, but you can control expenses…Our goal is to not […]

JCDecaux Revenue Down 34% in 4Q 2020

JCDecaux’s revenues are slowly recovering from Covid but don’t expect to see a full recovery until the last half of 2021.  Here are the results from the JCDecaux 2020 earnings release and JCDecaux 2020 earnings presentation.  Billboard Insider translated euros to dollars using a 1 euro to 1.2 dollar exchange […]

Tom Jackson: Billboards are the best way to communicate with the public.

By Tom Jackson, Veale Outdoor The impact advertisements on the board have cannot be denied yet reactions are not always fed back to us so overtly, that is, of course, until an ad happens to spark controversy. Thousands of eyes fall upon our digital billboard along Highway 101, Sonoma County’s […]

Company of the Day: TN Valley Outdoor

Company:  TN Valley Media Outdoor Markets: Alabama Address:  201 1st Ave SE, Decatur, AL. 35601 Email: Angela.Eady@TVMOutdoor.com Phone: 256-318-5454 TN Valley Outdoor was established in 2012 as a division of Tennessee Valley Printing Co, an newspaper publisher. The company has 113 billboard faces in north Alabama and southern Tennessee.   […]

OOH Capital to Boost Global Out of Home

10 March 2021 (Washington, DC) – A number of senior figures from the worldwide Out of Home industry have formed OOH Capital a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation.  Headed by former Ocean Outdoor chairman Tom Goddard, the group also includes […]

Vendor Profile: FotoFetch

Fotofetch is a new company which is crowd-sourcing out of home advertising photos.  Insider talked with Gary Bamesberger about the company. Vendor:  Fotofetch Address: 14241 NE Woodinville-Duvall Rd, #315, Woodinville, WA. 98072 Email: gary@fotofetch.com Phone: 206-890-3543 Fotofetch crowd-sources out of home asset photos nationwide.  Insider talked with Gary Gamesberger about […]

A Year of Out of Home COVID Insights

By Norm Chait, Director of Out of Home Product/Sales at Ubimo, a quotient brand. It has been almost a year since Ubimo, a Quotient brand, launched the OOH COVID Dashboard. This tool tracks movement around street-level and place-based out-of-home (OOH) inventory in order to understand the impact of COVID-19 on […]

Angel Saemai on Running an Out of Home Business

                    Overall Murals did a great feature on its co-founder Angel Saemai.  Billboard Insider is reprinting it with Overall Murals permission. In honor of Women’s History Month, we wanted to spotlight our Co-Founder, Angel Saemai. We took it upon ourselves to dive deep […]

Details on the Tiffin Metals Billboard Division Sale to Formetco

Yesterday Billboard Insider wrote about Tiffin Metals exit from the billboard business via a sale of the billboard division to Formetco. We talked with Matt Dysard, CEO of Tiffin and Matt Xander, CEO of Formetco to get more details. Matt Dysard, why did Tiffin decide to exit the billboard business? […]