Author: billboardinsider

What Do You Use as a Base For Commissions?

  A Billboard Insider reader is currently looking to change the way they pay their salespeople. The reader asks “Do outdoor companies typically pay commission to salespeople on advertising rental which billed that month, advertising rental amounts that were collected that month, or on the contract total of all that […]

8 Tools to Help You Sell Out of Home

Where can you find resources to help you sell out of home?    Here are 8 tools to assist you in selling out of home. Visit the Sales Page of Billboard Insider.  Lots of articles on how to sell out of home.  And watch this space for further developments because […]

Remembering Bob Dole

  America remembers Senator Bob Dole as a plain-spoken war hero from Kansas who was respected at home and abroad.  Dole, 98, died in his sleep on Sunday, December 5, 2021, announced the Elizabeth Dole Foundation. The billboard industry remembers — literally —a “thumbs up” from Dole. In June of […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Adams Outdoor Hires Jones and Martini

Adams Outdoor of Eastern Pennsylvania is proud to announce two new  hires to its team: Sean Jones – Account Executive Sean brings over 4.5 years of experience in the OOH industry previously working with Clear Channel Airports. A graduate of Parkland High School and Kutztown University, he is a big […]

Company of the Day: Cuerden Signs

Company:  Cuerden Sign Co Markets: Arkansas Headquarters: PO Box 187 Conway, AR  72032-0187 Phone: 501-329-6317 Email: cuerden@swbell.net Cuerden Sign Company was founded in 1920 by Henry Cuerden.  The firm originally painted signs.  Over time it entered the neon sign and billboard business.   The firm is owned and operated by the Burton family.  Jasper […]

Andy McDonald on the Lindmark Acquisitions

This week Lindmark Outdoor Media purchased Quail Outdoor in New Mexico and Griffin Outdoor in Tulsa.  We talked with Lindmark VP and general counsel Andy McDonald about the transactions. How does the Quail Outdoor acquisition makes sense for your existing New Mexico footprint? Lindmark had been in discussions with Quail […]

Hirect Uses Bay Area Digitals to Target Job Seekers

  SAN FRANCISCO, CA – As commuters meander through rush hour traffic along US 101 this month, there’s a good chance many will be anxiously shuffling their playlists of soothing ocean waves and placid rainstorms just to get through another day at a lackluster job. Luckily, a solution is now just […]

Lamar Installs Overhead Digitals at Indy Airport

Baton Rouge, LA – December 2, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today launched a new Overhead Digital Network at Indianapolis International Airport (IND) as part of its planned, high-impact upgrade of digital displays. Lamar was awarded the advertising […]

Company of the Day: Creative Outdoor

Company: Creative Outdoor Markets:  United States, Canada. Headquarters:  8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 17,500 pieces of street furniture and bus benches in 250 municipalities around the United States and Canada.  The firm was started in 2000 and […]