US out of home revenues have grown faster than the US economy for three consecutive quarters. Out of home revenues grew 7.7% during the second quarter of 2019 versus 4.6% growth in the nominal US GDP. Here’s the data. US Nominal GDP change versus US Out of Home […]
How would you feel if your out of home company revenues increased by 50%? The US out of home industry did $8 billion in revenue last year which equates to 4% of the US advertising spend. Out of home advertising averages 6% of the global ad spend. See this chart […]
US Out of Home revenues grew almost twice as fast as the US economy during the first quarter of 2019 as you can see from the chart below. This marks the second consecutive quarter where Out of Home revenue grew faster than the US economy. Insider compares the change in […]
There was good news and bad new in this week’s OAAA 3Q 2018 OOH revenue release. Good News 34 consecutive quarters of US OOH revenue growth. 3Q 2018 US OOH revenue growth is well above 2.5% average quarterly US OOH revenue growth for the past two years. Bad News US […]
Good news and bad news for out of home revenue growth. The good news is that US Out of home advertising revenues have increased for 33 straight quarters. The bad news is that out of home advertising revenues have trailed the US economy for 8 straight quarters. Here’s the data. […]
June 4, 2018 (Washington, DC)– Out of home (OOH) advertising revenue rose 2 percent in the first quarter of 2018 compared to the previous year, accounting for $1.68 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks eight years of consecutive growth […]
November 29, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
Patrick Quinn founded PQ Media LLC in 2002 following a distinguished career as an award-winning journalist, editor, market research analyst and management consultant. PQ Media provides independent market research on the media business including the just released US Digital Out-of-Home Media Forecast 2016, the first installment in the Series to […]
Yesterday Insider ran OAAA’s announcement that US Out of home revenue grew 4.1% for the second quarter of 2016. Out of home grew faster than the US economy as you can see from the table below. The out of home industry grew at 3.5 times faster than the US […]
August 18, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.8 […]
