US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. Based on first-half pacing this year, US DOOH advertising revenues are […]
A study by PwC projects US outdoor growth at 4.3%/year for 2016-2020. Digital will become a larger percentage of the total US outdoor spend but static boards will remain stable as you can see from the following chart. Insider’s take: Static outdoor isn’t going away for three reasons. Many communities […]
US Outdoor revenues grew 3.3% during the first quarter of 2016 according to the the May 19, 2016 OAAA press release. Outdoor revenues have outpaced the US economy for the last four quarters as you can see in the chart below. US Outdoor Revenue Growth Versus US Quarterly Seasonally Adjusted […]
Marketingcharts.com has done a nice graph of the quarterly change in US outdoor revenues since 2012. You can see that US outdoor revenues have rebounded nicely in 2015 after a dip in 2014. We’ve reproduced the chart below. Click on the chart to read the entire Marketing Charts article. Paid […]
