How would you feel if your out of home company revenues increased by 50%?

The US out of home industry did $8 billion in revenue last year which equates to 4% of the US advertising spend.   Out of home advertising averages 6% of the global ad spend.   See this chart from The August 12, 2019 OAAA Outlook.

If the US out of home industry increases out of home’s share of the total US ad spend from 4% to 6% with better attribution automated buying and more sophisticated ad targeting,  industry revenues would improve by 50% or nearly $4 billion.  See the calculations below.

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