Group M released its Global Media Forecast.   Here are the projections for for the United States

Projected Revenue Growth by Media Sector in the United States

Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy.  Out of home is the only traditional media form which is growing.

GroupM expects Chinese out of home revenues to decline by 5% in 2019 and another 5% in 2020.  Makes sense for Clear Channel Outdoor to sell its 51% stake in Clear Media (the Chinese out of home advertising company).  Otherwise Clear Media will be drag down Clear Channel Outdoor financials because Clear Media’s results are consolidated into Clear Channel Outdoor financials.

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