MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media […]
As we officially enter summertime, kids around the country are putting their best entrepreneurial foot forward to set up their lemonade stands and make a few extra bucks for their piggy banks. But did you know that operating a lemonade stand on city streets is actually only legal in 15 […]
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Ian Dallimore is the Director of Innovation & Digital Sales Strategy for Lamar Advertising. Ian has three predictions for out of home in 2019: 1. Programmatic will make a significant impact in the OOH space Programmatic advertising has seen significant year over year growth in the digital OOH space the last […]
Insider attended the DailyDOOH investor conference in New York on Thursday. Kudos to Adrian Cotterill for putting together a great conference. Plenty of talk about programmatic out of home. Here are a smattering of quotes. OAAA Chief Marketing officer Stephen Freitas talking about the pending explosion of digital screens in New […]
