Tag: out of home creative

Leave the Design to Professionals

An out of home sales rep writes Billboard Insider: Recently I have sold ad space to 3 clients who insisted on creating their own ads and wanted to post ASAP.  I spent a great deal of time answering their questions and providing feedback.   They used small fonts, photos and more […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Rate This Ad By Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Wes Frick On What’s In a Good OOH Ad

Wes Frick is a free lance billboard designer located in Denver, Colorado.  His company is Wes Frick Design.   Billboard Insider talked with Frick about what makes an effective out of home ad. How did you get into out of home ad design? I graduated college and worked at Lamar designing […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Senator Johnny Isakson (1944-2021) Liked to Share Billboards

Former Senator Johnny Isakson, R-GA, died at home in Atlanta on Sunday, December 19. He was 76. Isakson, who resigned from the US Senate at the end of 2019 citing health concerns, liked to share billboard images on his social media accounts.  Here are examples: Praising OOH creativity / The […]

New Pass It On Campaign

The non-profit Foundation for a Better Life has issued its latest lineup of billboards promoting positive values.  You can order printed materials and/or download digital billboards at: www.passiton.oohforgood.com  As with all previous campaigns, PassItOn® will provide, and at no cost to you, standard bulletin, poster, and bus shelter/mall kiosk materials in […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Smile Doctors Partners with Melody Roberts for OOH Rebrand

Smile Doctors, the largest national dental support organization focused on orthodontic care, partnered with Melody Roberts of Out of Home Creative to launch their national OOH campaign and brand re-refresh. The campaign won third place in the OAAG creative awards. We asked Melody about the campaign and process: “I previously worked with […]