Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

12 Days of Hendrick Luxury Collision

Rating: 5 (great)

• This ad campaign is awesome! The seasonal theme, the retro styling, the exceptional use of digital billboards, it all combines to pique the interest and hold the attention of the target audience.
• Good contrast between text and background helps legibility.
• I would have liked to see bolder text in the upper left and a little larger business name in the lower right, but it’s Christmas so I’m not deducting a point for that.
• This ad campaign earns a 5 (great).

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