The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to three graduate students with a future in community planning. The Reagan Family Scholarship Endowment, awarded to graduate students studying city or urban planning or a similar discipline, is intended to help groom a new generation of leaders […]
Good news and bad news for out of home revenue growth. The good news is that US Out of home advertising revenues have increased for 33 straight quarters. The bad news is that out of home advertising revenues have trailed the US economy for 8 straight quarters. Here’s the data. […]
By Nancy Fletcher, OAAA President and CEO After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. Cooperation OOH groups […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA On May 29, the US Supreme Court declined a challenge to San Francisco’s outdoor advertising restrictions which permit on-premise advertising but prohibit off-premise advertising. In 2015, Contest Promotions, a company that runs raffles for prizes such as movie and concert tickets […]
June 4, 2018 (Washington, DC)– Out of home (OOH) advertising revenue rose 2 percent in the first quarter of 2018 compared to the previous year, accounting for $1.68 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks eight years of consecutive growth […]
SprayPrinter announced last week in conjunction with GO2018 that they had become a member of OAAA. Dan Grumley, Executive Vice President at SprayPrinter provided the following: SprayPrinter and its Robot “Albert” are pleased to have joined the OAAA SprayPrinter has developed a robot that is fondly referred to as […]
The leader of the national advertisers’ group flagged a potential future headache for those who use consumer data to better target ads: a populist pro-privacy proposal in bellwether California. Bob Liodice, CEO of the Association of National Advertisers, was the wrap-up keynoter on May 9 at the 2018 Geopath/OAAA OOH […]
“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads. I know this because the art was sent to me for approval.” – Vince Miller, President, DDI Media. A comment over lunch […]
OAAA President and CEO Nancy Fletcher delivered the annual “State of the Industry” report on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. I want to celebrate with you the many OOH industry successes in the […]
OOH Boosts Awareness, Recommendation, and Purchase Intent for Brands May 7, 2018 (Washington, DC) – OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor […]
