OOH Boosts Awareness, Recommendation, and Purchase Intent for Brands May 7, 2018 (Washington, DC) – OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor […]
By Nancy Fletcher, President and CEO, OAAA For the first time, the basic billboard regulatory scheme is under attack on constitutional grounds. The lawyers like to make it more complicated, but the question boils down to this: Does the First Amendment trump the regulation of billboards? Or, to put it […]
The IBOUSA convention in Jacksonville wraps up this morning. Chris Cowlbeck and the staff at the IBOUSA know that they run a terrific event! Great location, relevant topics and lots of time for discussion and fun with all the members and vendors who attended. So here 7 takeaways from […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the […]
By Steve Nicklin, Vice President of Marketing, OAAA OAAA released the 2017 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the top 100 OOH advertisers, […]
By Kerry Yoakum In an important victory, Wisconsin has clarified repair and maintenance standards for nonconforming billboards, which comprise more than half of the billboard inventory in the state. On April 16, Governor Scott Walker signed legislation supported by the Outdoor Advertising Association of Wisconsin, led by executive director Kathi […]
An OAAA Special Report By Nicole Randall, OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]
By Chris Zukin, President, Meadow Outdoor Advertising, Dalles, OR Governor Kate Brown signed long-sought legislation April 10th , 2018 to protect billboards from un-compensated government taking. In the past, the state paid only salvage value. The new law requires the state to pay full compensation for loss of an outdoor […]
Billboard law is unconstitutional because it treats roadside billboards differently than on-site business signs — based on content — says a plaintiff challenging Tennessee’s Billboard Act. “The law cannot function without evaluating a message’s meaning,” and thus runs afoul of a 2015 Supreme Court ruling against sign regulation based on […]
Company: Barrett Outdoor Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is the company’s President. Barrett is a member […]
