May 21, 2019 (Las Vegas, NV) – A new report reveals 90 percent of US travelers have noticed out of home (OOH) advertising in the past month, and 80 percent have noticed OOH ads in the past week. The Nielsen study, which offers a detailed look at America’s travel habits […]
Interviews Confirm Marketers Value Out of Home Advertising to Create Buzz, Boost Media Plans May 21, 2019 (Las Vegas, NV) – Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions. The […]
May 20, 2019 (Las Vegas, NV) – In a unanimous vote by the Out of Home Advertising Association of America (OAAA) Board of Directors, 44 new members were welcomed to join the trade association. The new members were approved during the Board’s biennial meeting May 20 in Las Vegas. “We […]
NEW YORK, NY, MAY 15, 2019 – Quorum’s new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards into a new realm of effectiveness. The company will debut its solution at the OAAA Geopath Conference in Las Vegas, May 20 […]
Here is a re-cap of OAAA EVP Ken Klein’s presentation to independent billboard operators (IBOUSA) in Savannah on May 9. First Amendment First Amendment free speech protections knocked out San Francisco’s mandated warning label on ads for sugary drinks and Cincinnati’s targeted tax on billboards (that case is on appeal […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA If CVS is selling cannabidiol products over the counter and Carl’s Jr has CBD burgers in Denver, then it must be okay to advertise, right? The promotion of new CBD products raises complex issues. In this report, I’ll explain CBD, how […]
Last Friday’s story on Ashby St’s tornado warning network illustrates how digital billboards perform a huge public service by allowing government agencies to communicate with the public in an emergency. Ashby St isn’t the only out of home company which uses digital billboards to help communicate with the public in […]
By Nicole Randall, OAAA Communications Senior Director Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. The Association of National Advertisers (ANA) has ramped […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA Relocating billboards as an alternative to government acquisition saves substantial tax dollars, says a new government-sponsored report written by top experts. “The relocation of an outdoor advertising sign will typically be substantially less expensive to the state department of transportation than acquisition of […]
The FQ Lounge to Offer Programming, Resources that Help Advance Transformation of Workplace Cultures April 29, 2019 (Washington, DC) – The Female Quotient (FQ), a female-owned business committed to advancing equality in the workplace, has partnered with the Out of Home Advertising Association of America (OAAA) and Geopath to bring […]
