Marketing consultant Lee Rafkin joined Anna Bager (CEO of OAAA) and Kym Frank (President of Geopath) to discuss how the Coronavirus crisis is impacting the out of home advertising industry. These are excerpts from their interview. Lee Rafkin: Hi Anna and Kym. This was going to be a big week […]
By Kerry Yoakum, VP of Government Affairs, OAAA. Billboard Insider recently published support for standardization for the sake of advancing digital billboards. Here’s a link to OAAA’s webpage on billboard standards which is available to the public. Aspect ratios The first guideline you will find is a document which provides […]
30th March 2020 The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business – plus welcome news of […]
Billboard Insider reported in its March 26th edition on the recent OAAA webinar on the various “Stay at Home” orders issued by several states, counties, and cities, in light of the Covid-19 crisis. The Insider article and OAAA webinar are excellent explanations of the practical challenges and means to navigate […]
A new SBA disaster relief program has been approved by the Senate and House. The program provides $349 billion in funding for SBA disaster loans for small businesses. Here are key terms: The program is open to businesses with fewer than 500 employees, independent contractors and sole proprietors. Loans are […]
Insider received a call from an operator in Washington State wondering if they can be classified as an essential business and be out updating vinyls for customers? Timely call, for lots of reasons, but in particular that the OAAA held a “Stay at Home” webinar this week with a significant […]
From Anna Bager, OAAA President & CEO We’ve Got Your Back Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: “Does somebody have my back?” OAAA has your back. Together, we can face […]
Amid a volatile advertising market, it’s more challenging than usual to compile a sales plan for success. The current economic scenario creates an even greater importance of understanding the historical nuances of the marketplace. To assist sales teams with prospecting and competitive positioning, three new reports are now available: 2019 […]
Dear OAAA Members and Colleagues, As we continue to monitor Coronavirus (COVID-19) developments closely, the health and well-being of our members, their staff, and our employees is of utmost importance to us. Today, we would like to share with you OAAA’s response to the COVID-19 pandemic. OOH Industry Impact The […]
Digital billboards and automated buying allow people to respond quickly with messaging based on current events. We’ve seen this used in the presidential race and we’re seeing it used to fight coronavirus. Last week twitter founder and Adquick investor Alex Ohanian used Adquick to execute a buy on a trio […]
