MH OUTDOOR MEDIA LLC (MHOM) a subsidiary of MAC HAIK ENTERPRISES LTD, announced October 17th the acquisition of the East Alabama billboard assets of New South Outdoor. The acquisition includes 59 static and 13 digital billboards. New South Outdoor will retain billboards in the Huntsville and Decatur, Alabama markets. “New […]
Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
By Neil Bell, Owner, New South Outdoor When I began in this business, I was fortunate to receive great training from my employer and that early instruction has served me well throughout my career. The most important lesson, by far, was how to conduct an effective sales call. Billboard Insider […]
Tornados damaged parts of Alabama this week. Neil Bell tells Insider that New South Outdoor’s Auburn plant was undamaged but the company used its digital signs to do lots of public service advertising. A tornado wripped a vinyl off a billboard and carried it 20 miles away where it landed […]
Company: New South Outdoor Markets: Alabama Address: 2135 Interstate Drive #123, Opelika, AL 36801 Phone: 334-625-0345 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in east Alabama with a concentration in Opelika and Auburn. The company has innovative tiger tail billboards which play up loyalty for the Auburn Tigers in […]
Neil Bell of New South Outdoor asks: Are you aware of any standard light credit for lights not working on a static sign? Here’s the language Insider uses in his ad contracts: In the event of a loss of illumination, Advertiser shall be entitled to a credit of ten percent […]
Many of you read our post yesterday on “Do You Build Because You Can?”. As a follow up we had a conversation with Neil Bell of New South Outdoor to get additional details and the back story on the sites in question. We understand, as normally happens, there was more […]
Neil Bell of New South Outdoor talked with Insider recently about the benefits of live sports score streaming on digital billboards. How do you incorporate live streaming of scores into your digital billboards? Currently, we are using RippleFeed to update any dynamic content that we have running on our boards. […]
Watchfire Signs did a concise three minute interview with New South Outdoor’s Neil Bell on how to use sample content to sell more advertising. Bell gives these sales tips: Use spec art with the prospect’s logo or with creative for a similar business. Give examples of dynamic content (e.g. […]
