Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home. Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]
By Becky Smith Enterprise Manager, IBOUSA Connections, Impressions, a Bite of the Big Pie. In a nutshell, these were topics that revolved around Chris’ vision of driving revenues for the independents in his role as Chief Vision Officer. The underlying theme was continuing to pool our footprint together to get […]
The IBO held an online webinar earlier this month hosted by Beck Smith with special guest, Kevin Gephart. If you did not get a chance to sign up for the class, we wanted to provide a video of the discussion below. Having sales mentors, like Kevin Gephart, to help us […]
Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]
Kansas City Spring Conference In a surprising move to most attendees, IBO is ramping up their leadership team in response to the industry need to address the rapid technological changes and requests from the buying community following the impacts of COVID and the reactions to the flow of advertising following […]
Insider checked in this week with a very busy staff at the IBOUSA as they are finalizing preparations for this years Spring Conference. The event is being held at the Intercontinental Kansas City at the Plaza located next to the Country Club Plaza. The IBO is expecting 231 […]
The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO. “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck. “We want to give members the tools to succeed […]
Barry Cramer Jr. died on March 8, 2022 at the too young age of 56 years following a five year battle with cancer. You can read Barry Cramer’s obituary here. Barry started his career in radio after graduating from Middle Tennessee state in 1990. Barry owned and operated multiple out […]
As readers of Billboard Insider, you’ve undoubtedly seen from the frequent notices in the publication the tremendous amount of acquisitions of out of home assets recently. In addition to asset purchase agreements and assignment of interests, these transactions often include covenants not to compete. More specifically, the purchaser of the […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
