With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home (DOOH) media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. […]
By Anna Bager, OAAA President and CEO Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. He warned, “Apple’s iOS 14 will severely impact Facebook’s advertising […]
Geopath has amazing reports for members tracking mobility post Covid. What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties. This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]
A reader reached out to us at Billboard Insider with a link to a Digiday story asking “What a $5.5 million Super Bowl ad can buy in digital media”? Even though the game is over for this year ( Congrats Tampa Bay), we did want to provide some highlights of […]
Remember predictions of an accident free driverless car future. Not so fast says the Insurance Institute of Highway Safety. The Institute predicts driverless cars may only stop one-third of all crashes. A driverless car will be able to stop accidents due to drunk or distracted driving. They may not be […]
You need a simple interactive map on your out of home website so local advertisers and national agencies can find your billboards. There are three options for integrating a map into your website. Use a management software system which incorporates a map into your website. The management software providers like […]
Lamar CEO Sean Reilly is a venture investor. He participated in a $2.3 million fundraising round for MasteryPrep, a Baton-Rouge based company that sells standardized testing software and training materials. Tired of ads which follow you around the web? They’re going away in two years. Google is making third party […]
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and […]
OAAA Chief Marketing Officer Stephen Freitas spotted this example of a high tech company using out of home to make a point. Google’s got a wrap on a people mover. Apple’s got a wallscape saying “What happens on your iphone stays on your iphone” at this week’s Consumer Electronics Show. […]
If you read one article on Google and programmatic out of home make it Google as an Outdoor Ad Player. Google conducted some experiments distributing out of home ads in 2015 and is headed for another test now in Germany. The out of home national buying system in which every […]
