The annual OAAA Trends webinar is the most popular of the OAAA webinar series, and “2020 OOH Trends” was presented this Wednesday, February 5. If you are an OAAA member and missed the presentation you can visit the OAAA Webinar Library where you can access the presentation deck and the […]
Insider’s favorite articles are ones initiated by our readers. This interview comes by way of a conversation with Kevin Payne, President of Out of Home for Circle Graphics. At the OAAA convention Kevin had just finished a conversation with Nancy Fletcher where she indicated that while there was a lot […]
Ashby Street Outdoor plans to remove 16 billboards, representing 5,560 square feet of static space to add seven digital faces throughout the City of Bentonville Arkansas as reported by the Democrat Gazette. Bentonville Arkansas first permitted digital billboards in 2010. The ordinance originally stated that to add one digital screen […]
By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck. Good and bad content We created the industry’s content guidelines […]
Insider is touring London, Paris, Brussels and Dortmund with his son. Shortly after arriving in London, I saw figures posted by PricewaterhouseCoopers for increases in digital ad spending in the UK. The first thing I noticed on arriving at the Paddington Train Station were several JCDecaux static boards as we […]
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network. The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to […]
Insider saw this video from Outfront featuring their New York City market. Video is a terrific way to promote your boards and territory. It’s easy to shoot footage with an iphone or drone and upload it to facebook. [wpforms id=”9787″] Paid Advertisement
FAIRFIELD, NJ (June 5, 2017) – Pearl Media, a leader in real estate transformation through cutting edge marketing and digital media platforms, has been selected as the promotional partner for the highly anticipated Transbay Transit Center. The foundation of this initiative will focus on Out-Of-Home marketing to create a one-of-a-kind […]
An interesting interview with William Eccleshare, Chairman and Chief Executive of Clear Channel International. Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional […]
Navigation, mobile optimization included in rollout BROOKINGS, S.D. – May 3, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, recently launched new services support pages on the company’s website at www.daktronics.com/support with advanced navigation, streamlined menu options and a mobile-friendly experience. On the new support pages, visitors can follow the […]
